Marketing Analysis Octavia Page.  That identifies products and their source and differentiates them from all other products.

Slides:



Advertisements
Similar presentations
On Target Group Coaching
Advertisements

MEETING 5 Concept: Positioning, Differentiation, & Brand Triangle.
Market Planning – Internal Analysis #1
Chapter Eight Product and Branding Strategy
Marketing Vocabulary. Market Advertise or promote an item or service.
MAREKTING OF SERVICES Features..
Case Study_Distribution IKEA Case. IKEA ut_ikea/press_room/student_info.htm l# ut_ikea/press_room/student_info.htm.
Global Electronic Grade Epoxy Resin Industry 2014 Market Research Report.
Advertise on About - professional online resource for locating a franchise partner. – daily updated.
Global Engine Bearing Industry 2014 Market Research Report.
Pavli Deshpolari Jeevan Adhikari Aron Ortiz Marketing plan 1 page 1.
Chapter 9 New Product Development. Competition in our global marketplace makes it essential for firms to continuously offer new products to attract consumers.
Chapter Two Advertising’s Role in Marketing. Prentice Hall, © Marketing is considered to be: a) The way a product is advertised among target.
What is Promotion? AIDA, Pull and Push Strategies.
Goal 1: Define marketing and the marketing process.
Entrepreneurship Opportunities
Global Electrical Hospital Bed Industry 2014 Market Research Report.
Market analysis Project Shannan Johnson Period 2
ENTREPRENEURSHIP I.  A competitive advantage is an advantage over competitors’ gained by offering consumers greater value, either by means of lower prices.
Dr. Chen, Electronic Commerce  Prentice Hall & Dr. Chen, Electronic Commerce Case 14.1 The Rise and Fall of Kozmo.com (p. 541) 1.Draw the supply chains.
MARKETING STRATEGY O.C. FERRELL MICHAEL D. HARTLINE 1 Marketing in the New Economy.
Asst. Prof. Dr. Serdar AYAN
Company and Marketing Strategy: Partnering to Build Customer Relationships 2.
Presentation on pizza hut environment and its pricing Presented to: Mam Ammara Presented by: Razeena Ameen.
Marketing in Today’s Economy
The Market. Wedging Into a Market New product or service Parallel competition Franchising.
Innolink Group offers its customers comprehensive services to achieve success and growth. Innolink Group consists of the following subsidiaries: Innolink.
IDENTIFYING COMPETITIVE ADVANTAGES Three common tools used in industry to analyze and develop competitive advantages include: – Porter’s Five Forces Model.
Charles F. Lawrence General Management, Strategy & Marketing Leadership.
Management Information Systems Overview Dr. Robert Chi Chair and Professor, IS department Chief editor, Journal of Electronic Commerce Research.
Chapter 07 Customer-Driven Marketing Strategy: Creating Value for Target Customers.
What determines a firm’s competitiveness? – Business strategy How to compete – looks at how a firm competes within an industry or market. Also known as.
Varsha Poddar 8029 (MBA).  Vision : To be reputed pizza delivery store all over the world for its pricing and delivery.  Mission: Maintaining consistent.
Chapter 3: The Marketing Concept Unit 1: Marketing Basics.
Gaining Unprecedented Visibility into Microsoft Dynamics CRM with Halo’s Pipeline Advisor, Powered by the Microsoft Azure Cloud Platform MICROSOFT AZURE.
3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,
Place. What does Place mean in the 4 P’s? Where buyers look for your product or service.
Eagle Rock Consulting Group LLC. Edoardo Cuomo, Joseph Joyce, Jillian Kupcha, Mathew Fogel, Gianna Riccoboni.
PRODUCTS & BRANDS. PRODUCTS vs BRANDS PRODUCT –anything capable of satisfying a want and need BRAND – a product that is distinguished from those of competitors.
Marketing Is All Around Us Chapter 1.1. The Reality…  You have been marketed to since you were very young.  You probably know a lot about marketing.
Marina Pizza Parlor Geneva Dunaway Amany Jama Justice Pangelinan.
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
PRICING STRATEGIES CHAPTER 26 BASIC PRICING CONCEPTS  COST-ORIENTED PRICING  DEMAND-ORIENTED PRICING  COMPETITION-ORIENTED PRICING.
Buying and Merchandising Operations Research Project.
2015 Market Research Report on Global Wheeled Walker Industry Published: Feb 2015 Single User License: US$ 2600 Corporate User License: US$ 5200 Order.
Marketing Your Product. Resources VT Direct Marketing Survey – Small Scale Food Processors.
By I.B.Rajeswari E-Commerce Presentation. Questions: What business model could be right to set up a website where popular music tracks can be searched.
MarketsandMarkets Presents Cosmetic Packaging Market worth $32, Million by 2018
OLIGOPOLIES AND MONOPOLIES. Monopolistic Competition Large number of potential buyers and sellers Differentiated product (think cellphones) No barriers.
HISTORY Founded in 1960 by Tom Monaghan. Second-largest Pizza chain in the United States. about 8,500 corporate and franchised stores in 55 countries.
ROLE OF MARKETING IN TOURISM Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and.
Entrepreneurship.
Strategy and Sales Program Planning
Johns Hopkins Business and Consulting Club
Market Planning – Internal Analysis #1
Introduction to Marketing
U5 P3- Business Canvas.
Work: Concept Your company develops and manufacture pocket PC to the global markets. New products are selling fairly good and on time delivery is on acceptable.
Marketing Your Food Product
Vision Softech We’re professional web design, build company in India is providing mobile app development, Digital marketing, open source customization,
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
Defining Your Own Logistics Competitive Weapon With Adrian Gonzalez September 13, :15 PM.
STRATEGIES AND OPPORTUNITIES FOR COMPETITION
Marketing in Today’s Economy
University of Rochester
Dominos Pizza Stock Pitch
Introduction to Marketing
Marketing Management 2 Miss/ Eman Elfar
Products, Services, Delivery
Presentation transcript:

Marketing Analysis Octavia Page

 That identifies products and their source and differentiates them from all other products.

 Analyze the competition  what marketing tools do they use  what is their estimated monthly investment  estimate their response rate/sales  Analyze the potential customers  are they impulse buyers or educated?  what types of advertising are currently working?  what products are needed.. there are always more than you think?  is there a potential customer being ignored by the competition?  Strength-Weakness-Opportunity-Threats  is there anything that will give you an advantage over the competition?  is there something you can offer clients that the competition have overlooked?

 This market was estimated to be worth nearly 450 million in By this year it should be worth 800 million.

 Domino’s prides itself on quality customer service in a timely manner. To improve on its service.  Domino’s wanted to allow customers to place their orders and receive updates on delivery times via their mobile devices.

 I believe that they do met their objective. By calling customers and letting them know about the updates on their order.

 Domino's international segment consists of 3,469 franchised stores outside the United States. Domino's also has a supply chain in a limited number of its international markets; the company operates six supply chain centers which manufacture dough and distribute food and supplies.

 International they try to get a lot of their pizza and their name around the world.

 Initially when Domino's introduced its pizza in India, it was a novel concept and only high-end customers indulged in pizzas in either 5 star restaurants or other high-end Italian restaurants.