Experiences in improving farmers’ income 3rd December 2012.

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Presentation transcript:

Experiences in improving farmers’ income 3rd December 2012

Hardworking Indian farmers are constrained… SmallHeterogeneous HinterlandsPoor Infrastructure

Low Risk Taking Ability Low Investment Low Productivity Low Value Addition Low Margin Weak market Orientation Vicious cycle of low productivity

Connectivity through Lead Farmer 6500 e-Choupals cover around 40,000 villages benefiting 4 million farmers Reaching farmers through eChoupal

Buy-Sell Transactions – Pre eChoupal VILLAGE TOWN Farmer Mandi Price Sell Transaction PRODUCT & SERVICE PROVIDERS Money Lender Financing Market Transaction Extension Center Knowledge (Use) Sell: Buy: Middleman sunk costs, inconvenience, other losses high prices, spurious goods, information not timely Information (Aggr)

Buy-Sell Transactions through eChoupal TOWN Mandi Samyojak Choupal Saagar VILLAGE Farmer Sanchalak Transactions Sell: Buy: Information (e.g., Price Discovery) Knowledge (Customized) PAN-INDIAN PRODUCT & SERVICE PROVIDERS Price village, choice, efficiency Information + Customized village, high quality, competitive prices, superior service

Productivity Enhancement A Holistic, Integrated farm extension program aimed towards yield and quality improvement

Public Research Instittues IARI, DWR PAU ARI UAS-D Private Input companies BAYER CROPSCIENCE PRO AGRO MONSANTO Panel of scientists & ITC team -content management -project plan Farmer groups DoA /Govt officials DMs DDAs Extension workers ADOs ITC’s echoupal Platform (Monitoring and Assesment, Data capturing & analysis) Participating farmers Private Output company ITC Newspapers LOCAL EDITIONS FUNDS Communication & Publicity Participation & endorsement Quality Inputs Need Gap analysis Quality Inputs Market awareness Ripple effect-village meetings Package of practices Kisan Credit Card - SBI Risk mitigation CPK : A Grand Orchestra

CPK Value Proposition Value Farmers ITC Channel Partners Incremental Yield Risk mitigation Traceability Seed to Seed linkage End User Interface Data base Incremental Sales

Process driven execution…. Communication Registration Training Field visits Farmer meets Output Measurement Deployed Trained Agriculture Graduates

Some Success Stories of CPK Soybean Wheat Paddy Barley

Key Success Factors  Ecosystem Approach Collaboration of all key stake holders Industry participants, Customers, Research Institutions  Integrated Approach Seed to Seed  Execution Process driven  Communication Use of multiple mediums and technology

Connecting through Multiple Media

Challenges  Solutions suited EACH farmer EVERY season  Farm level constraints  Infrastructure constraints

Improving Quality of Life in Rural India Thank You