FY 08 Focus – Guidelines from Business Plan  Accelerate on current momentum in Greater China  Agile PLM into High Tech,Medical Devices  Horizontal Electronics  Emerging Regions - Opportunistic Selling Only  Agile PLM first priority  Second Priority to Prodika selling (Focus only ANZ until build the capability)  Leverage Oracle Install Base and Partner Network  Invest to expand ecosystem across APAC for FY09  Readiness of Sales Consulting  Partner Development and enablement  Foundation for Prodika to sell into Key and Named Accounts  Focus in ANZ being the Launch Pad for APAC  Foundation for Advantage in SMB Market  Establish Direct selling model (ORD) and Partner model  Invest in Localization  Agile PLM - KO  Advantage - ZHS,ZHT,KO  Invest in Market Development in the Emerging Regions

Other LOB Support AGSS IBU Development SCS MRD Sales Commercial Sales PLM Sales (Agile) A&C Marketing BDC ORD SC PLM SWAT Specialists Agile PLM Prodika Advantage Engineering Collaboration SWAT and Eco System

Readiness Alignment with Sales Plan LEC: 1 Oct (Except Taiwan 1 st Nov) Product Skill Priorities - SC: A9 & Prodika Product Skill Priorities - SC Comm’cl: A9 & Advantage Sales Enablement Workshop (Comm’cl & MRD) Advantage business enablement (OrD) Infrastructure Sales and Pre Sales Kit (Local Content) APAC Portals by Agile Products Demo Instance – use existing Investment: Localisation A9, Advantage

Sales Consulting Ready to advise sales on Agile (early adopter training) Identify and train SC’s for Agile training (2 per region) Start to position Agile capabilities in Q2 Priority SC A9 Q2 & Prodika Q3 Priority SC Comm’cl A9 & Advantage Q2 Sales Aware of the LEC and impact on Q2, Q3 & Q4 deals Level 0 Qualification and Positioning of Agile Solutions Revisit customers for Agile opportunities Partners & OCS Aware of LEC and plan for implementation training Start positioning into install bases (Upsell & Cross Sell) Understand the competitive advantages of Agile Objectives: Sales Consulting Agile Portal with links for : Localised Pre Sales Kits Applications Portal Links ADS Readiness (demo Scripts, UPK’s) Pre Sales Support Kit for different levels of users Sales Sales Kits & Agile Unplugged Recordings “Carry Anytime” laminated Cheat sheet for PLM Regional Contacts (SC’s and AGSS) Partners Agile information on Partner Portal Partner Kit for value proposition Tools: Agile Readiness Plan on a Page - Executive Summary  Conduct 3 Sales awareness web casts to cover 80 % Sales Reps  Conduct 5 Regional Sales Enablement workshop covering all the Regions  Train 30 Sales Consultants and 15 from IBU,SCS,BDC ACE  Enable 15 Identified new Partners on A9  Enable 1 consultant per region by FY08 for Prodika  Enable 4 Partners in Prodika  Form a PLM trained SWAT Community in APAC and share the knowledge ( Hit a minimum of 60 by FY08)  Conduct 1 Solution and Value Selling workshop  Localise A9 in KO and Advantage in Chineese & KO FY08 - KPIs

Not just Products but Process and Solution focus too….  Early Adaptors Training -Presales  Roll out in APAC – Presales  Sales Awareness - Webcast  Webcast Series  Agile Overview  A9  Cimmetry  Prodika  Advantage  Roads hows for Field Sales  Implementation Training  Industry Specific Webcast Series  NPDL in High tech  NPDL in Food & Beverages  NPDL in Industrial Mfg  NPDL in Life Sciences  Process Specific  Collaborative Design & Engg.  Customer Needs Management  Portpolio Management  Product Data Management  External Web Seminars  External SME - Speakers  Customer Sharing the experience PLM process is unique and needs the process knowledge of New Product Introduction and Launch ( NPDL )for effective selling ……… Long Term Enablement Objectives Proactive Value based Solution Selling Impart Industry Process Specific Training Ability to drive Large PLM Opportunities Achieve Self-sufficiency within the region Highlights of Programs

OPEN the DOOR High level Value Discovery sessions Qualify,Plan and Account Strategy Conduct ROI analysis after qualification Solution Presentation and Demonstration Proposal And Negotiation Customer Needs ROI Propose short Discovery for Process Other Leads Up sell No Yes RFP,Customer initiative Q Q Q Q TOP 20 Accounts Per region Arm yourself with information through Sales Cycle …….. Whom to contact, whom to Partner with and whom to engage ? How do I enable myself ? Tools that I would need ? APAC PLM Repository

APAC_AGILE_SWAT Community … It is a Start

Global Applications Portal

Q4FY07Q1FY08Q2FY08Q3FY08 MarAprMayJunJulAugSepOctNovDecJanFeb Agile Readiness Plan – FY08 A9 Acquisition Webcast (Sales, SC’s) - HQ Product Strategy Webcast (Sales, SC) – Dev Led A9 Early Adaptor US Training (SC, OCS) – Agile Led NPI Web cast A9 Overview Training (SC, SCC, SCS, OCS, Partners, IBU, BDC) – AGSS Led Sales Enablement Workshop – Agile Led Agile ADS Instance Advantage Overview Training (SC Comm’l, SCS, OCS, Partners) – AGSS Led A9 Deep Dive Training (SC, SCC, SCS, OCS, OCS, Partners) – AGSS Led Industry specific web cast series and Agile PLM Modules web cast series ( NAS) Agile Portal A9 Advantage Enablement Workshop (OrD) – Knowledge Transfer from NA team A9 LEC Date APAC Sales Awareness Webcast series– Agile/ SWAT Led Solution selling workshop and Demo Tricks for SCs – Agile Led A9 OCS Impl. Training (OCS, Partners) - AGSS Led A9 – to be confirmed Prodika enablement – AGSS Led Presales One Day workshop in Each region led by Sales Supported by SWAT To discuss with Agile team Impl.

Agile Sales Awareness Webcast Update AugustAgile CIC Webcast SeptemberAgile Overview (9-14 & 9-17) Agile in Hi Tech (9-24) Agile in Medical Device(9-25) Beating SAP w/ PLM (9-26) Agile for Industrial(9-27) Agile for CPG (A9 and Prodika) (9-28) OctoberHow Agile A9 interacts with eBS (10-4) Agile A9 Product Collaboration & Enterprise Visualization Overview (10-11) Product Portfolio Management Overview (10-18) SMB Unplugged-Agile Advantage (10-18) Prodika Solution Overview (10-25) NovemberProduct Governance & Compliance Overview (11-1) Advantage Solution Overview (11-8) Engineering Collaboration Overview (11-29) DecemberProduct Cost Management Overview (12-6) Enterprise Quality Management Overview (12-13) Global AppsUnplugged

More APAC initiatives… How do we deliver Product Demo ? Listen to Agile SCs in APAC Share UPK or Viewlet Demo Tricks Remote assistance to clarify configuration/Setup How de we deliver Solution Selling for Agile ? Proactive value selling Share Real examples of successful Business flows Share the collateral Setup documents Help to source more Upload in portal Focused training in Engineering Collaboration Selected SCs in APAC with CAD tools experience Demo Kits for Oracle SCs Kits developed by Agile SCs