Marketing to Mobile Steve Kosh - Mohawk

Why Marketing to Mobile -What marketing methods do we use to mobile?

Methods to Market to Mobile Students’ Phones Video Text Social Media Apps

Why Market to Mobile Apps on Mobile Video on Mobile Texting to Mobile Marketing to Mobile to Mobile No Social Media today!

Posters don’t work when heads are down Why Market to Mobile Digital Signage doesn’t work when heads are down Face-to-face promo booths don’t work when heads are down

Why Marketing to Mobile Blended Learning / Distance Ed -Learning outside the “traditional classroom” Never step foot on campus!

Why Marketing to Mobile -73% of Canadians have a Smart Phones -90% of our demographic (18-24) have Smart Phones

APPS for Mobile -Do students really want another App? -Do students know what they want? -Will shortcut to desktop suffice???

APPS for Mobile -Save your website to your desktop!

APPS for Mobile -Cost -Steps in getting App approved -Red tape with edits to your App -Is it redundant redundant? Consideration checklist for Apps

-How do friends get in touch on mobile?

Texting to Mobile

Why Marketing to Mobile -Why can’t we text to Students’ phones? -Invasive -Spam -We don’t have their phone number I AM HERE TO TELL YOU THAT YOU CAN!

Texting Program -Implemented in September % Class Rep Buy In -Over 2,800 #’s collected

Swift Gateway (Eastern Canada)

Video Marketing CONSIDERATIONS FOR TEXTING -Must ultra-target (absolutely no spam) -Building your databases -Budget

Video Marketing CONSIDERATIONS WHEN VIDEO MARKETING -How long in your video? -Is it mobile friendly? -Will it play on all phones? (test) VS.

Marketing CONSIDERATIONS FOR MARKETING -Target -Limit frequency (what’s acceptable?) -Verbiage

Marketing -Any other platforms?

MOBILE CAMPAIGN

Text Venn Diagram - Your Title Text Here

Pie Chart – Your Title Text Here

3D Pie Chart – Your Title Text Here

Matrix – Your Title Text Here Example Text

Circles – Your Title Text Here Example Text

Crossword Concept – Your Title Text Here Text

1. Example Text 2. Example Text 3. Example Text 4. Example Text Puzzle – Your Title Text Here

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Hexagons – Your Title Text Here Example Text

Missing Piece Concept – Your Title Text Here Your Text

Last Piece Concept – Your Title Text Here Your Text Lorem Ipsum is simply dummy text of the printing and typesetting industry

Text Gears – Your Title Text Here Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text Example Text. Click to add your text

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Scatter Chart - Your Title Text Here

Column Chart – Your Title Text Here

Radar Chart – Your Title Text Here

Bar Chart – Your Title Text Here

Area Chart – Your Title Text Here

Line Chart – Your Title Text Here

TextTextTextTextText Example Text Example Text Example Text Example Text Example Text Example Text Example Text Table – Your Title Text Here

Bullet List – Your Title Text Here Example Text Your Text Here Example Text Your Text Here Example Text Your Text Here Example Text Your Text Here Example Text Your Text Here Example Text Your Text Here

Text Blocks – Your Title Text Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Example Text Lorem Ipsum is simply dummy text of the printing and typesetting industry. Example Text

Text Lists – Your Title Text Here Example Text

Follow List – Your Title Text Here Your Title Text Here Example Text Your Title Text Here Example Text Your Title Text Here Example Text

Onion Diagram - Your Title Text Here Item A Click to add your text.

Text Your Text Here Cycle – Your Title Text Here

Funnel – Your Title Text Here Your Text Here Example Text

Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Steps – Your Title Text Here

Places – Your Title Text Here First Place Third Place Second Place

Org Chart / Hierarchy – Your Title Text Here Example Text

Hierarchy Chart – Your Title Text Here Example Text

Text Blocks – Your Title Text Here 1.Example Text2.Example Text3.Example Text 4.Example Text5.Example Text6.Example Text 7.Example Text8.Example Text9.Example Text

Text Blocks/ Hierarchy – Your Title Text Here Example Text

Text Blocks – Your Title Text Here Example Text

Text Blocks – Your Title Text Here Example Text 123 Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Clouds – Your Title Text Here Example Text

Callouts – Your Title Text Here Example Text Click to add your text.

Scrolls – Your Title Text Here Example Text. Click to add your text. Example Text. Click to add your text.

Plus – Your Title Text Here Example Text Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Stands Out Circle – Your Title Text Here

Circles – Your Title Text Here

Text Circles Diagrams – Your Title Text Here

Circles – Your Title Text Here Example Text

Idea Concept – Your Title Text Here I D E A Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Risk Concept – Your Title Text Here K S I R Lorem Ipsum is simply dummy text of the printing and typesetting industry.

T Crossword Concept – Your Title Text Here EXAMPLE E T

Aim Concept – Your Title Text Here Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Target Market – Your Title Text Here Your Text Here

Process – Your Title Text Here Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. Example Text. Click to add your text. 1. Example Text. 2. Example Text. 3. Example Text. Example Text.

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Process – Your Title Text Here Example Text.

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Scales – Your Title Text Here Example Text.

Example text Arrows – Your Title Text Here Example Text.

Process – Your Title Text Here Example Text

Process – Your Title Text Here Example Text.

Process – Your Title Text Here A B C D Example Text.

Print master Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.