Lim Sei cK
Plan Summary Business Objectives Description of business Description of product(s) or service(s) Management plan Operational plan Marketing plan Financial plan
Often written last, shown first Make it interesting for the reader Make the reader want to read more Make it simple point form for every section, or a simple abstract summary 1 or 2 pages Maximum
What is the business? What is the market? What is the potential for the business? Forecast profit figures Funding requirements Prospects for the investor/ lender
It is important to understand how business objectives 'fit in' with business aims and strategies. -An aim states what you want -An objectives set out what you need to have achieved to get what you want -A strategy is a course of action which enables you to meet your objectives.
What is the business? A brief description of the business idea and why it should be a success History of the enterprise and its ownership Information about the entrepreneur’s qualifications, experience and financial status Location
A description of the product and what it does An explanation of ways in which the product is distinctive and unique Analysis of the competition How the product will be developed and what new products are being considered as replacements Intangible assets & protection (e.g. copyright, trade marks)
Management plan Operational plan Marketing plan Financial plan
Choose your team members Select One viable idea Select One idea for contingency Identify and embed a social responsibility of a business Write a short business proposal* Make oral presentation*