PART 2- Development

 Audience analysis- the study of specific audience for a speech Demographics- Statistics on population such as: age, race, gender, educational level, religious views. AUDIENCE ANALYSIS

 Can be observed or solicited  Question the person who scheduled the speech  Make intelligent guesses

 Gather essential audience demographic data in order to determine the majority of audience members  Making predictions of the audience level of interest in, knowledge of, and attitudes towards you and your topic.  Age, education, gender, occupation, income, culture.

 Attitudes  Beliefs  Values  Perspective Taking 1. Topic of speech 2. You as a speaker 3. The occasion

Audience Adaptation  the active process of directing your speech material directly to a specific audience.

Target Audience  A specific segment of your audience that you most want to address or influence

 1st goal – predict audience interest  2nd goal- predict whether the audience has knowledge of the topic  3rd goal- predict audiences attitude towards you (their perception of your credibility)

 Survey is a means of gathering information directly from people  Two-sided questions yes/no or true/false response  Multiple choices give the respondents choices  Scaled questions scale 1-10 and so forth

Selecting A Topic & Purpose  Where to begin  Interests  Current Events  Values/Goals  Issues  (Review Cluster Activity)

 Subject  Topic  Speech goal- what you want your listeners to know, believe, or do  Speech material- the factual, humorous, exciting, or interesting information that you have gathered to present in your speech

 General goal- the type of speech you are intending to give- informing, or persuading  Specific goal- a complete sentence that specifies the exact response the speaker wants from the audience

Developing/Locating supporting material  Examples  Narratives  Testimony  Facts  Statistics

Examples  Brief  Extended  Hypothetical

Narratives  Personal  Anecdotes

Testimony  Expert  Lay

Facts/Statistics  Frequency  Percentages  Averages

Cite sources  Always cite sources both verbally & written

Locating Supporting Material  Primary Research  Original works  Interviews  Surveys  Secondary Research  Books  Newspapers  Periodicals  References books  Etc.

Effective Research  Balance print & online sources  Be critical of information  Beware of Commercial factors  Use credible sources  Check the date of source