Conference on Ocean Literacy June 8 th, 2006 SeaWorld: Ocean Literacy is our Past, Present and Future.

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Presentation transcript:

Conference on Ocean Literacy June 8 th, 2006 SeaWorld: Ocean Literacy is our Past, Present and Future

2 How does SeaWorld contribute? We reach millions of people We share our love of marine life and passion for the ocean. –Shows –Animal Attractions –Interactions

3 How does SeaWorld contribute? We communicate Ocean Literacy through our Education programs –Camps and Sleepovers –Behind-the-scenes tours –School Field Trip programs –Web site SeaWorld.org –Books, Curriculum, Shamu TV

4 How does SeaWorld contribute? Marine animal rescue, rehab and release –Since 1964 more than 14,000 rescues Local and global conservation –More than 175 projects in 45 countries Scientific inquiry and information –Physiological/health parameters –Reproductive breakthroughs

5 Greatest opportunities? Connect emotionally – provide the drive to find out more, then act with knowledge –Stories about animals, people, situations, conditions –Career Opportunities Know the right information for the right audience at the right time –Environment –Select information Your opportunity to connect emotionally, as we do for SW guests and special events like today.

6 One BIG goal Coordinated media and informational campaign all in one month –Devote an issue of every magazine we can recruit to oceans National Geographic Time/Newsweek Smithsonian Parade –Four-page ad supplement in USA Today newspaper about oceans – bring in ad and receive free admission to one marine park/aquarium in the US

7 Thank you