© 2007 Les Mills International Limited ONLINE DEVELOPMENT LESMILLS.COM
© 2007 Les Mills International Limited ONLINE OPPORTUNITY THE ONLINE SPACE PRESENTS A UNIQUE OPPORTUNITY FOR RAPID BRAND DEVELOPMENT GLOBAL REACH 24/7/365 MULTILINGUAL ONE BILLION PEOPLE ONLINE © 2007 Les Mills International Limited
MISSION TO BE A TOP 5 HEALTH AND FITNESS BRAND WITHIN REACH OF ALL To fulfill our mission we must have an online presence which supports the Les Mills’ brand as being a world-leading global fitness brand. In this truly global environment, Les Mills must have a website that will traverse geographical, language, time-zone and technological boundaries. We must provide a comprehensive website that allows for multiple user groups, provides accurate, customised content and allows for geographically disparate communities. We must join the likes of NIKE, ASICS and REEBOK in the online world.
© 2007 Les Mills International Limited LESMILLS.COM GOES OFF IN FEBRUARY 2007, LES MILLS RELAUNCHED ITS WEBSITE. IN ITS FIRST MONTH ONLINE THE WEBSITE HAS HAD UNPRECEDENTED LEVELS OF TRAFFIC OVER 3,000,000 PAGE VIEWS (Approx Monthly Average/2006: 492,741) OVER 350,000 VISITS (Approx Monthly Average/2006: 116,818) OVER 180,000 UNIQUE VISITORS (Approx Monthly Average/2006: 55,935) OVER 6,800 COMMUNITY PROFILES (Not applicable in 2006) *Statistics for the period 20/2/07 to 20/3/07
© 2007 Les Mills International Limited LESMILLS.COM CONTENT PARTICIP ANTS INTERACTIVE PROGRAM CONTENT CLASS LOCATOR LEARN THE MOVES VOTE FOR A SONG PROFILES FORUMS KIA KAHA BLOG
© 2007 Les Mills International Limited LESMILLS.COM CONTENT INSTRUC TORS EDUCATION ARCHIVES EMPLOYMENT TOOL RECIPE AND FOOD VALUE DATABASE PROFILES FORUMS DOWNLOADABLE WALLPAPERS BE LOUD AND HEARD
© 2007 Les Mills International Limited LESMILLS.COM CONTENT CLUBS ECLUB GROUP FITNESS MANAGEMENT GROUP FIT P.R.O.F.I.T. EMPLOYMENT TOOL GFM FORUM TIMETABLE CREATOR CLUB PROFILE
© 2007 Les Mills International Limited Les Mills is creating an online global brand space which will service participants, instructors, clubs, trainers and agents. Les Mills agents are invited to use a mirrored versions of the Les Mills global website, leveraging off the substantial investment LMI is making in content and functionality. Les Mills can provide flexible functionality for you to manage your own version of the Les Mills’ website on an ongoing basis, with resources and content specific to your region. Les Mills has engaged online experts to assist us in ensuring we have a ‘world class’ website design with easy-to-use navigation. As a member of the Les Mills’ online group you would receive the benefit of this expertise. AGENTS BENEFITS TO YOU?
© 2007 Les Mills International Limited 2007 & BEYOND WE ARE COMMITTED TO INVESTING IN THE DEVELOPMENT AND GROWTH OF LES MILLS AS AN ONLINE BRAND WE BELIEVE THAT ONLINE IS OUR COLLECTIVE FUTURE WE ARE COMMITTED TO EXPANDING THE LES MILLS EXPERIENCE FOR ALL THROUGH A DYNAMIC, INTERACTIVE WEBSITE A COMMITMENT TO ONLINE
© 2007 Les Mills International Limited ONLINE STORE EXPANSION OF ONLINE COMMUNITY POD CASTS/DOWNLOADS ENHANCED ONLINE EDUCATION VIDEO BLOGS/ONLINE VIDEO SEMINARS LEAD GENERATION TOOLS 2007 & BEYOND INITIATIVES BEING SCOPED FOR 2007
© 2007 Les Mills International Limited ENHANCED TIMETABLE CREATOR MARKETING RESOURCE CREATION DEVICE EXPORTABLE CONTENT TO CLUB WEBSITES AGENT STATISTICAL REPORTING TOOLS ONLINE ADVERTISING - AD WORDS 2007 & BEYOND (CONTINUED) INITIATIVES BEING SCOPED FOR 2007
© 2007 Les Mills International Limited 2007 & BEYOND ONLINE EDUCATION DEVELOPMENTS - BODYVIVE USA TRIAL Post initial training, pre assessment A partnership with ACE to provide content (including CECs) An interactive online learning tool – provided via Agents’ websites Interactive assessment Referral point for education Automatic CEC allocation Approximately three hours of online learning Instructors pay for education and qualifications at reduced market rates
© 2007 Les Mills International Limited