GROUP NAME : Mark & Ting BASMA ABDELNASSER KRZISIEK TKACZEW SERENA DAL MOLIN MARIKA GENOVESE MAURO COMELLATO NICOLA COSTA

THE HISTORY : The first steps, constructing a model : «On the road to the Grand L’Oréal» : Become number one in the beauty industry 2001-Present day: Diversity of Beauty worldwide

L’Oréal Products  L’Oréal Luxe : Its international brands incarnate all the facets of elegance and refinement in three major specializations: skin care, make-up and perfume. L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.  Consumer Product Division : The Consumer Products Division makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels – hypermarkets, supermarkets, drugstores and traditional stores. These brands offer a wide range of coloring products, hair care, makeup and skin care.  Professional Product Division : The Professional Products Division distributes its products in salons worldwide. The division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.  Active Cosmetics Division : The Active Cosmetics Division brands meets a range of different skin care needs from normal to blemish-proned, in healthcare outlets worldwide, including, pharmacies, drugstores, and medi-spas.. Thanks to its highly complementary brands the division is the world leader in dermocosmetics.

THE BRAND’S PORTFOLIO

SOME FINANCIAL DATA

GROUP’S ORGANIZATION

CORPORATE SOCIAL RESPONSABILITY “Together we will make beauty sustainable. Together we will make sustainability beautiful.”  beauty of protecting the environment and biodiversity, the beauty of supporting communities and providing security for employees, the beauty of delivering desirable and sustainable products for women and men. Innovating sustainably: innovate to realize products with social and environmetal benefit Producing sustainably : reduce environmental footprint by 60% Living sustainably: empower every consumer to make sustainable consumption choises Developing sustainably: realize success and sharing it with employees, suppliers and communities

CORPORATE SOCIAL RESPONSABILITY

MISSION, VISION AND VALUES L’oréal, offering beauty for all  MISSION : “L’oréal, offering beauty for all” through a universalisation strategy. They aim at delivering quality products to clients, while protecting employees and preserving the environment. According to L’Oréal, Beauty is universal and it represents a language, a science and a commitment. win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires”  VISION : is to “win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires” and others…  Beauty for all, beauty for each individual  Observe local beauty customs  Facilitating access to cosmetics products  Accelerate the regionalisation of their expertise  VALUES : Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Responsibility

Values-Based Matrix (VBM) MindHeartSpirit “Beauty for all”:Provide the best in cosmetics innovation to everyone around the world Mission “Beauty for all”:Provide the best in cosmetics innovation to everyone around the world High quality products for everyone all over the world Make individuals self-confident, helping them express their personalities Preserve the beauty of the planet and supporting local communities Vision “because I’m worth it” meet the infinite diversity of consumer’s beauty needs and desires In the attempt to Win over another one billion consumers around the world Understand the difference among the local markets through multi- cultural innovation Responsible innovation: Product safety, environmental respect, science and ethics together, innovation adapted to global diversity Values Passion, Innovation, Entrepreneurial spirit, Open-mindness, Quest for excellence, Resposibility Quest for excellence and desire to surpass ourselves to be able to provide the best for our consumers It is r ecognized by the Ethisphere Institute for the fourth time as one of the World’s Most Ethical Companies L’Oréal supports the United Nations Global Compact that encourages the integration of social, environmental and governance principles in business activities.

REFERENCES Rothaermel F.T., 2013, Strategic Management: Concepts, McGraw-Hill Kotler P., Kartajaya H., Setiawan I.Wiley & Sons 2010, Marketing 3.0: From Products to the Human Spirit