From SEO to “SEE” Carmen Cano April, 2012 …does it make a sound?" "If a tree falls in a forest and no one is around to hear it…

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Presentation transcript:

From SEO to “SEE” Carmen Cano April, 2012

…does it make a sound?" "If a tree falls in a forest and no one is around to hear it…

For years, the best way to gain rankings in search results was to have accessible services or products featuring: Quality content Targeting the right keywords Naturally earned external links SEO

SEO? It all depends… who you ask

SEO? My DAD SENIOR ENTERTAINMENT OFFERS Marketing Manager SEARCH ENGINE OPTIMIZATION

100 0 : 0 1 second 2 new users signed up in LinkedIn 11 Twitter accounts were created 2,200 tweets are published 3,500 photos uploaded on Flickr 8,000 comments in Facebook Almost 15,000 searches

Facebook tops Google for weekly traffic in the United States Pinterest is generating more referral traffic to Web sites than YouTube, Google+, and LinkedIn combined. There are approximately 2 million check-ins per week on Foursquare. Social media accounts for one in every six minutes spent online. The average Facebook user creates 90 pieces of content including links, news stories, photo albums, notes, and videos each month. YouTube is the second largest search engine in the world.

From SEO To SMO Search Engine Optimization

SMO Social Media Optimization Senior Medical Offers

SEO specialist Community manager responsible for Social Media and community outreach. Social Media goals Social Media Guidelines 70 current regular community contributors. 600 total.

Not for Breaking News Simpler & Strategic: 10% ‘fans’ increase OpenGraph Comments: – For every comment, we had more than 200 Facebook impressions in one week. – For every two comments, we had an extra click through to our site in one week.

Market Chorus & Social Resonance

A huge social reach is a competitive advantage in SEO. If you're doing SEO today, Good for you. But it's no longer possible to ignore the growth of your social connections as a big part of your SEO strategy.

From SMO To SEE Social Media Optimization ?

SEE? Senior Education Enrollment

SEE? SocialSearchSemantic Excellent Experience

eBooks Apps Marketing Events It’s about SEEing People Relationships Experiences It’s about The Journey