D2N2 Skills Deal Skills for a Productive Workforce VISITOR ECONOMY NOTTINGHAM TRENT UNIVERSITY 27 th JULY 2015

D2N2 Skills for Productivity Objectives of the Day: Share and further develop understanding of the sector locally Provide an opportunity to share what is being done, and showcase positive progress Bring you up to date on the work of the Employer Led Sector Consultative Task Groups and the Development of their Action Plans Share the ‘Top Ten Asks’ of the sector, and its expectations Understand better which of the Asks can be addressed currently Joint development of actions plan to tackle challenges where more joint work may be required Identify where D2N2 LEP may need to seek additional freedoms and flexibilities to enable the Skills sector to better support employers locally Developing a sector specific ONA/TNA

Skills in D2N2 – The Context The Advisory Groups are a collective body of ‘sector ambassadors’ who provide the link between the sector and the D2N2 LEP informing strategic awareness, developments, needs and actions. D2N2 LEP has an Advisory Group for each of the eight sector areas of Economic Focus: Transport Equipment Manufacturing; Life Sciences; Food and Drink Manufacturing; Construction; Visitor Economy; Low Carbon (Goods & Services); Transport and Logistics, and Creative Industries. The strategic principles for the sector and skills advisory groups are underpinned by the D2N2 strategic economic plan and ESIF strategy and are: Communication Advocacy Influence

The Visitor Economy Sector “Since 2010 tourism has been the fastest growing sector in the UK in employment terms. Britain is forecast to have a tourism industry worth over £257 billion by 2025.”

D2N2 Skills Deal Skills for Productivity SECTOR UPDATE

Visitor Economy Overview In 2013 Output £126.9 billion 9.6% of total UK jobs 3.1 million jobs Sector predicted to grow 3.8% annually faster than UK economy 2008 – 2011 GVA increased by 12% verses the economy as a whole at 1% For every £1k generated by inbound tourism GVA there’s a further £1.8k supported elsewhere in the economy.

Visitor Economy Overview D2N2 In D2N2, Visitor Economy: Created an additional 27,000 jobs, an increase 2.34% in 2011 Employs 65,000 The sector contributes £5.9bn to the local economy

Sector Skills Delivery Overview In 2013/14, 1809 Apprenticeship starts including Catering and Professional Chefs, Cultural Heritage, Hospitality, Hospitality and Catering, Hospitality Management, Leisure Management, Leisure Operations, Leisure Operations and Leisure Management, Licensed Hospitality, Live Events & Promotion, Live Events and Promotion, Travel and Tourism Services Leisure and Business, Travel Services. Figures don’t include cross cutting themes such as Business Admin. or Accountancy Represents approx. 8.8% of a total 20.5k Apprenticeship starts in D2N2 in 2013/14, and up from 1051 in 2012/13 Over 2100 Education and Training (Classroom Learning) starts for Adults (19+) in Hospitality Over 3500 Education and Training (Classroom Learning) starts for young people (16+) in However.... Feedback from the Visitor Economy Skills Survey identified that the following skills would be required for existing staff to retrain in Social media use, Online digital media, Dealing with difficult customers, Supervisor and management training, Chef/kitchen skills...so more needs to be done!!

Skills Action Plan: Key Issues Social media and online digital media Dealing with difficult customers Presentation and personal impact Marketing and business planning strategy Supervisor and management training Chef/kitchen skills Networking Welcome Appraisal and staff development

Sector Top 10 Asks 1.Clear mapping and brokering service with effective communication to businesses 2.Create capacity at DMO’s to support account management implementation of skills agenda 3.Better pre-qualification of apprentices and support to ensure employers are ‘Apprentice Ready’ 4.Provision of intensive pre employment training 5.Animation of career paths and promotion of these opportunities to schools & DWP 6.Financial enablers to be attached to apprenticeships, allowing assistance with purchase of uniforms, public transport, childcare, upfront finances and out of pocket expenses 7.An industry accepted guarantee between employer and apprentice 8.Short, business-led accredited courses that are recognised modules leading to a qualification to support SMEs 9.Wheels to work project options – for shift workers and those in rural locations Any more?

Over to You Activity 1 Through joint discussion on your tables consider: 1) which of the ‘Asks’ can currently be addressed. 2) Is the position understood by all Customers (Employers) and Suppliers (Colleges and Providers)

Over to You again Activity 2 Through joint discussion on your tables consider: 1) Which of the ‘Asks’ cannot currently be addressed? 2) Why the ‘Asks’ cannot currently be addressed? 3) What actions would be required to address the issue?

Over to You again Activity 3 Developing a Sector Specific ONA/TNA 1)Would it be beneficial to have a sector specific ONA/TNA? 2)What is currently available and might be considered as good/best practice? Who is willing to share what? 3)Agree Next Steps - Involvement, Content and Sign Off. How do we take it forward?

Questions?

D2N2 Skills for a Productive Workforce Supporting Productivity and Business Growth Summary of the day and next steps