Stanford University Model of Mission Centre for Social Innovation Executive Non-Profit Leadership Program Leadership & Strategy Mission & Strategy The logic of mission Strategy and organisation – balancing business and social objectives Execution

This afternoon Mission and strategy Remaining true to that mission in the face of competing challenges of being more business like, diversifying income and professional service delivery

FUNNEL MODEL OF MISSION Mission Strategy Activities Resource allocation Policies Activities Resource allocation Policies Execution

Core Values  Our guiding Principles Purpose  The enduring reason for being Big hairy audacious goal  Long term Vision  The future

Scope  Customers, activities, programs Competitive advantage  Why choose us? Our unique source of value? Economic logic  How do we support the competitive advantage?

More NFPs are providing for-profit services, activities or programs to corporate businesses, other NFPs, government  It provides increased and not tied resourcing  It enhances our brand and value in the marketplace  It helps other out

Core valuesEnduring Purpose BHAG Vision Core valuesEnduring Purpose BHAG Vision