BP Case Team 6 – Vitality Ajay Bhure, Cecilia Chang, Daniel Chang, Michael Cheung, Tim Fitzpatrick, Keith Ip, Haresh Totlani

Evolution 1.CTO Office has evolved quickly in the past 6 years 2.Great initiatives & projects have been done under the “intelligence push” and “game changer” frameworks 3.Do more with less, more, or staying the same during the value creation process via Open Innovation?

Current Value Creation Approach Orchestrating hundreds of companies in the external IT ecosystem toward addressing BP business unit needs through facilitation and communication. CTO Office IT Ecosystem Business Units Demand Supply Gateway or Bottleneck

Existing Situations Post bubble burst (Legend of IT) IT Consolidation  leaving fewer IT vendors Small ones are gone  good ones become bigger Tight screening by VC New wave of trend such as Cloud, SaaS, BPO More suppliers in Asia CTO roles evolving beyond IT to hardware and telecommunications IT Ecosystem External Situations Accumulated multiple IT adoptions Maintaining various upgrades to keep up with the technology stack Current CTO Model: CTO office is more IT centric and back office centric Many to one (CTO) to many US and UK based CTO office Actions start with Intelligence push Blue Chalks Game Changers Technology Transfer Business Units and BP Corp Internal Situations

Capability-based process Stimulate & Capture Innovative Ideas Stimulate & Capture Innovative Ideas Support Turning Ideas into Opportunities Support Turning Ideas into Opportunities Deliver Compelling Case Deliver Compelling Case Value Realization & Recognition Value Realization & Recognition Support Innovation Awareness & Capability Support Innovation Awareness & Capability Value Creation based on a Enhanced Framework Proactive to promote innovation awareness via existing internal connection Transfer CTO office (hub and spoke) to a true network Encourage ideas and recommendation of sources from BP internal Tap into other internal innovation networks such as EPT Invite strategic vendors to step more forward and plan with Bus (Higher Transparency between BU needs and Vendors) Go beyond IT to other tech like hardware and telecommunications Higher geography coverage like BUs and vendors in Asia or LAD Should revisit the ideas and technologies from the past few years. Those still survive are proven and improved. Expand the responsibility to monitor the realization of value & reward the participants of successful ones (members from BUs) Keep track of how the projects evolved due to the lack of persistence > 2 years

Requirements of Moving Forward 1.1 HC (Phase 2) with expertise in hardware and align to Engineering & Production 2.1 HC (Phase 2) focusing on telecommunication technology such as 3G & video streaming 3.Total 4 HC investment over the next 2 years (additional budget of US$500k of each year) 4.Additional budget of 500k to enhancing the Social Innovation (IT & process) 1.Total 4 HC investment over the next 2 years (additional budget of US$500k of each year) 2.Additional budget of 500k to enhancing the Social Innovation (IT & process) 1.Total 4 HC investment over the next 2 years (additional budget of US$500k of each year) 2.Additional budget of 500k to enhancing the Social Innovation (IT & process) 3.Rebalancing the workload & focus among existing 15 HC 1.Leverage more with strategic vendor’s innovation power 2.VC helps filtering out the unproven technology 3.Revisit the previous ruled out technologies which can become more mature 4.Expand the support to Refinery 5.From “Executive” CTO to “Advocate” CTO by providing ideas and technology to support Marketing  Enhancing customer experience

Thoughts 1.Tapped into the internal network to understand better of BU’s potential needs 2.Different geography 3.Promoting success 4.Encourage innovative idea from other Bus 5.Extend the idea space to hardware 6.Keep track of how the projects evolved due to the lack of persistence > 2 years 7.Work with strategic technology vendors for proactive joint-innovation 8.Order internal BP BU’s to align with external companies in other industries where IT are more widely adopted 9.Keep track of the value realization stage. New tech can get by the pilot stage but real issues won’t surface up until implementation (devils are in the details). The team should continue to act as liaison between BUs and vendors. 10.Too early to adopt new technology = high cost (implement & maintain with frequent update). Should revisit the ideas and technologies from the past few years. Those still survive are proven and improved.