University of Hull 27 th April 2007. Tom Stafford, Department of Psychology, University of Sheffield.

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Presentation transcript:

University of Hull 27 th April 2007

Tom Stafford, Department of Psychology, University of Sheffield

NO!

Why? speculation, not science they could be true how can we prove they are true?

How: measurement prediction comparison

Getting noticed

Finding game

measurement prediction comparison

number of distractors time to find x x xx

number of distractors time to find x x xx

Think of a vegetable What is 1+15? What is ? What is ? What is 8 + 8?

Pick a vegetable: Aubergine Broccoli Carrot Green bean Lettuce Marrow Onion Parsnip Rhubarb Onion Spinach Tomato

TABLE

CHAIR

SWING

BLUE

GREEN

How to you make noticing something automatic? Repetition

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Who has bought something in the last week?