Why We Sometimes Buy Lame Things that Look Cool on TV Ms. Tuohy.

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Presentation transcript:

Why We Sometimes Buy Lame Things that Look Cool on TV Ms. Tuohy

Advertising Appeals Ploys used by companies to try and make consumers buy their product Tie the product to a good feeling

List of Appeals Image Bandwagon Testimonial Plain folks Name calling Fun Romance

Image Buying this product will improve your image The people in the ad are “cool” because they use this product

Image Commercial e4Y e4Y

Bandwagon Everyone uses this product, you should too Similar to image, but not just “cool” people May say it or simply show it

Bandwagon Commercial zG4P2wehE&feature=PlayList&p=4CC0F6415C D51AC4&playnext_from=PL&playnext=1&inde x=1 zG4P2wehE&feature=PlayList&p=4CC0F6415C D51AC4&playnext_from=PL&playnext=1&inde x=1

Testimonial This celebrity/famous person likes this product, so should you Endorsements

Testimonial Commercial xBA xBA

Plain Folks These people are normal just like you and they use this product The opposite of testimonial

Plain Folks Commercial TINc&feature=related TINc&feature=related

Name calling Our product is better then the one our competitor makes May skew numbers

Name Calling Commercial V5DM V5DM

Fun This product will make you have more fun Commercials for toys

Fun Commercial UvE UvE

Romance This product will make someone love you more Popular for teenagers and young adults

Romance Commercial EZ4 EZ4

Why is this important? Knowing the appeals helps identification May help you see through to the actual product May help understand why some products are so much more expensive then products from competitors

Activity Form groups of 2 or 3, each one will get an appeal You will have a few minutes to come up with a commercial that will fit the appeal. After presenting the commercial, you must also talk about why you chose that product and how it connects to the appeal Ex. The Fun appeal may choose a kid’s toy because it will convince the kid that the toy will help them have more fun during playtime.

Homework Find a commercial with one of these appeals Write a one page paper – Describe the commercial – Talk about the appeal – Discuss why that appeal was used