Gangnam Style is a symbolic dance that became an overnight cultural defying hit, centered around PSY’s slightly absurd choreography. Not since “The Macarena” has the dance moves of a particular song inspired millions around the world. It is in this spirit that Pakistan’s Number 1 Hit Music Station challenges a nation to prove that they can truly Gangnam

CONCEPT The competition requires participants to submit videos of themselves dancing to Gangnam Style. The video which receives the most hits on YouTube/Vimeo channel of FM91 will win a prize from Radio1 FM91. Socio Economic Class SEC: ASEC: B Age group: 18 – 30

A participant can have maximum 3 back-up dancers in the videoOnly the main participant imitating Psy will be eligible to win the prizeEach participant must submit a copy of their N.I.C/passport If the participants are professional dancers then that must be declared before submitting the video. A participant must submit original work and cannot register with somebody else’s video A similar video from a different campaign cannot be used. The video must be recorded for the purpose of this campaign specifically

Radio Shortlisted songs being played on air & the promo will have the sponsor’s name at the tail end of the song Radio Promo: A customized radio promo promoting the campaign will run on the airwaves of Radio1 FM91. Frequency: 15 Spots/Day Adaptation will run through out the campaign. Adaptation: 20 seconds Frequency: 30 spots RJ Endorsements: Our top shows and celebrity RJs will endorse the campaign through out the duration of the campaign. On Air Interviews: Sponsors for the campaign will be invited to the campaign along with the Top 5 participants.

Digital Video A Video promoting the campaign will be uploaded and share on Radio1 FM91 and it’s partners Facebook fan page Facebook: Total Fans – 56,500+ and rising Our fan page will focus on this campaign through out the duration. Website: Approx. hits per month - 750,000 Campaign mechanics Video and image banners will be uploaded and placed. Digital Poster: A specialized artwork will be created to be placed in multiple magazines, schools and public areas. POS: The campaign poster will be placed in various cafés and super markets across Karachi, Lahore and Islamabad. Print

Television: The following channels will play the video which will be made for the launch of the campaign. Tentative channels are: TV 1 News 1 Hum TV Style 360 ARY Musik Television

Rs.50,000 PKRiPad Mini OR