Every Week Counts Learning Session #4 Preparing for a Lifetime, It’s Everyone’s Responsibility Abusive Head Trauma Prevention Project July 13, 2012

 Unintentional suffocation is a leading cause of injury deaths for children less than one year of age.  Other unintentional injuries affecting infant mortality rates include motor vehicle collisions and drowning.

 Intentional injury/abusive trauma also contributes to Oklahoma’s high infant mortality rate.

National Center on Shaken Baby Syndrome “To educate and train parents and professionals, and to conduct research that will prevent the shaking and abuse of infants in the U.S.”

NCSBS Research Includes: Evidence crying is the most important stimulus for AHT Evidence crying is the most important stimulus for AHT Tested multiple times in multiple ways Tested multiple times in multiple ways Test settings included prenatal classes, maternity wards, pediatric practices, home visitation programs Test settings included prenatal classes, maternity wards, pediatric practices, home visitation programs

Period of PURPLE Crying ® P – Peak of Crying U – Unexpected R – Resists Soothing P – Pain-Like Face L – Long Lasting E - Evening

Period of PURPLE Crying

DOSE ONE: PURPLE Program Training and Delivery DOSE TWO: Public Education Campaign Toolkit DOSE THREE: Reinforcing the PURPLE Program Messages

CLICK for Babies Period of PURPLE Crying Caps

CLICK Your Needles Together to Prevent Infant Abuse Help knit or crochet purple colored newborn baby caps for boys and girls! Caps will be given to babies in hospitals and public health offices during November and December. Create as many as you like – from 5 to 50, or any number in between, using any newborn baby cap pattern, and any shade of soft, baby-friendly PURPLE yarn. Your caps will be given to babies to help educate parents about the Period of PURPLE Crying. A normal, but frustrating period of increased crying all infants experience in the first few weeks and months after birth. Please help spread the word and encourage others to start knitting! Send your PURPLE newborn baby caps, as many as you like, to be received no later than October 1, 2012 to: Lisa Rhoades Oklahoma Child Death Review Board 1111 N. Lee, Ste. 500 Oklahoma City, OK 73103

◦ Sign Memorandum of Understanding ◦ Ensure staff conducts on-line training ◦ Request DVDs ◦ Distribute to parents

◦ Meets monthly (2 nd Friday) ◦ 2pm – 4pm ◦ OSDH Room 507 Contact Info: Lisa P. Rhoades