Canvassing for Beginners! Christine Crabtree, Willow Wood Steve Holt, Bolton

How will you do it? Utilise the staff you have Utilise the staff you have Employ canvassing staff Employ canvassing staff Telesales – in house or external company Telesales – in house or external company Subcontract to company Subcontract to company Use self employed staff Use self employed staff Utilise Hospice Databases Utilise Hospice Databases

Utilise the staff you have In house canvassing/campaigns Face-to-face (door-to-door/outlets) Face-to-face (door-to-door/outlets) New member campaign New member campaign 2 nd number campaign 2 nd number campaign Lapsed members Lapsed members Use Volunteers to sell single tickets Use Volunteers to sell single tickets Use telesales to follow up single ticket sales Use telesales to follow up single ticket sales Leaflet drops Leaflet drops

Employ Canvassing Staff Advantages More control More control Personal touch Personal touch Vested interest in gaining results for Hospice Vested interest in gaining results for HospiceDisadvantages Committed to long term employment Committed to long term employment Results not guaranteed Results not guaranteed Bad results can be demoralising Bad results can be demoralising

Telesales by Independent Company Advantages Guaranteed results Guaranteed results Can control numbers required and only pay for those Can control numbers required and only pay for those Instant members Instant membersDisadvantages Can be costly – can be some time before your lottery makes the profit Can be costly – can be some time before your lottery makes the profit TPS can restrict the numbers of contacts available TPS can restrict the numbers of contacts available Little or no control Little or no control

Canvassing Company Similar advantages/disadvantages to Telesales Similar advantages/disadvantages to Telesales Will guarantee instant results Will guarantee instant results

Use self-employed Canvassers Less of a commitment Less of a commitment Can easily terminate contract Can easily terminate contract No holiday pay commitment No holiday pay commitment BEWARE! Master/servant relationship BEWARE! Master/servant relationship Difficult to control Difficult to control

How would you use your canvassing staff Door-to-door sales (after previous leaflet drop) Door-to-door sales (after previous leaflet drop) Store/outlet promotions Store/outlet promotions Sheltered Housing schemes Sheltered Housing schemes Individual shops/businesses – invite them to join Individual shops/businesses – invite them to join Corporates – ask them to support salary deduction Corporates – ask them to support salary deduction Single ticket sales at events Single ticket sales at events Single ticket sales in Hospice shops Single ticket sales in Hospice shops

Utilise Hospice databases Costs nothing! Costs nothing! Re-awaken interest to past supporters Re-awaken interest to past supporters Acknowledgements to donations to include a lottery application form Acknowledgements to donations to include a lottery application form When a member joins, enclose a form to “pass on to a friend” When a member joins, enclose a form to “pass on to a friend” Cheque reminder letters, enclose a form to “pass on to a friend” Cheque reminder letters, enclose a form to “pass on to a friend” Include a form with winning cheques to “pass on to a friend” Include a form with winning cheques to “pass on to a friend” Staff members to pay through salary? Staff members to pay through salary?

How will you take payments? Standing Orders }Most cost Standing Orders }Most cost Direct Debits }effective Direct Debits }effective Credit/debit card payments – Remote Licence required Credit/debit card payments – Remote Licence required Cheques Cheques Cash – Collectors or Collection points then required Cash – Collectors or Collection points then required Salary Deduction – companies Salary Deduction – companies Partnerships Partnerships

THANK YOU! Any comments/questions/ideas Any comments/questions/ideas