Introduction to the Strategic Planning Resources Book

Overview of Contents Major Changes Insert Tabbed Sections Additional To Web Site Links –Sample Objectives Menu –Planning for Success (NEW) –Community Best Practices –General Assessment Tools (NEW) –Social Marketing Process (NEW) Replacement of page 102

Review of Community Indicators and Social Capital Assets Malinda Reddish Douglas Tobacco Use Prevention Service Oklahoma State Department of Health

Timeline for Changes Implementation Year 4 work plans, core indicator and assets, and indicator and asset definitions and measurements remain in operation until September 30, The core indicator and assets, and indicator and asset definitions and measurements described in the Strategic Planning Resources become operational October 1, 2009 – September 30, 2010.

Overview of Changes Core Year 1 Round 2 Core Year 4 Round 1 Optional Year 1 Round 2 Indicators Assets

Minimal To No Change Core Indicators For Year 1 Community Indicator 1 –Added wording “at least” with no operational change Community Indicator 10 –No change Community Indicator 18 –Revised wording to clarify tobacco-user Helpline registrants as outcome desired

Minimal To No Change Core Assets For Year 1 Social Capital Asset 1 –Revised wording to specify overall satisfaction as “very satisfied” as minimum data needed Social Capital Asset 2 –Revised wording to specify activism as outcome and minimum data as proportional Social Capital Asset 3 –Revised wording to specify activism as outcome and minimum data as proportional

Notable Change Core Indicators For Year 1 Community Indicator 24 –Revised outcome to earned media that exposes tobacco industry practices with minimum data as proportion of all earned media that exposes tobacco industry practices

Notable Change Core Assets For Year 1 Social Capital Asset 4 –Revised wording and outcome to capture the diversity among community sectors represented by member organizations of the tobacco control coalition

Minimal To No Change Core Indicators For Year 4 Community Indicator 5 –Specifies data provided by the OU evaluators Community Indicator 13 –Added wording “at least” with no operational change –Revised checklist with fewer minimal requirements

Notable Change Core Indicators For Year 4 Community Indicator 19 –Revised target audience to include top 5 employers plus at least 5 other employers –Reworded checklist to emphasis outcome specifications Community Indicator 25 –Revised scope to include tobacco ads and signs in and around stores –Expanded outcome and minimum data needs

Minimal To No Change Indicators For Year 1 Community Indicator 22 –Clarifying language to list target audiences for worksite policies –Minimum data to include planned and unplanned changes Community Indicator 26 –Revised wording to include events and venues

Notable Change Indicators For Year 1 Community Indicator 23 –Revised outcome and minimum data to exclude staff

Notable Change Assets For Year 1 Social Capital Asset 9 –Revision of outcome to local key opinion leaders that are actively involved in putting tobacco control into the public forum

Questions and Answers