Learning Targets for Global Channels of Distribution I can explain the importance of sports and entertainment distribution. I can list and describe distribution channels for sports and entertainment.

Vocabulary Words – page 202 Free Enterprise Amphitheaters Venue Mass Media Platforms

Distribution Businesses must determine the best means of making the product/service available to consumers. Distribution involves the transportation and dissemination of a product or service.

Economics of Distribution FREE ENTERPRISE  An economic system that allows the unregulated supply and demand of products to drive the economy.

Economics of Distribution Distribution moves the product to the consumer.

Global Challenges Many countries want to nurture their own entertainment industries. International products are discouraged through restrictions and tariffs that result in high prices.

The Channels of Distribution Live Events Via Media Events

Live Events AMPHITHEATERS  Oval-shaped outdoor theatres with tiered seating around a central staging area.

Live Events VENUE  The facility where the event is held.

Live Events Expensive to produce and generate a limited amount of revenue. Most appealing form of entertainment.

Via Media When distance, price, or limited availability prevents fans from attending a live event, media can provide the next-best thing.

Via Media MASS MEDIA  Means of distributing an event to a large volume of people. – Radio, TV, Internet.

Via Media Radio – Inexpensive equipment – Readily available

Via Media Television – 1950: 10.5 million TV sets in use – Today: million US households have more than 1 TV. – Target audience for sports: males between the ages of 18 and 49.

Via Media The Internet – Fans can download songs – Chat/Tweet their favorite stars – Stream movies, shows, or music.

Delivery Options PLATFORMS  Types of delivery systems for delivering sports and entertainment.