Harvard Case Study Analysis “The Suzlon Edge” Joseph Bansgopaul Luke Baschiera Stephen Daley Michael Day Frank Jackson Brian Torres

Intro

SWOT Strength Weakness

Swot part II Market opportunities Market threats

5 forces

Road that led to problem Rapid growth and expansion How much they spent Where they expanded to

Problems Facing Suzlon Product Quality and Durability Maintaining Constant Growth Threat of competitors

Problem Results $139 million allocated to compensate customers for cracked blades. Damaged Reputation Shareholder concerns 46% drop in Stock Value

Solution 1 Continue vertical integration Focus on land acquisitions Acquire Areas where incentives for wind energy are high Acquire companies that focus on manufacturing smaller parts.

Solution 2 Place more focus on TQM and Six Sigma. Focus on keeping costs low and production efficient. If the focus is on quality and efficiency, steady growth will take care of itself.

Solution 3 Use General Electric’s model for success. Switch focus from vertical integration to outsourcing. Acquire capital from selling integrated companies.

conclusion