Unit 3 Overview Week 10 3/18- Intro to informative writing 3/20- Major Essay 3- Informative Article Week 11 3/23- Visual rhetoric strategies 3/25- Newspaper & magazine style 3/27- Research report & scholarly article styles Week 12 3/30- Informative style & writing about research 4/1- Unit 3 grammar 4/3- Informative article peer review Informative Article final draft due by 4/7 to Turnitin by midnight

Today’s Goals Examine the visual rhetoric, writing style, and document design strategies of scholarly articles and research reports Form unit 3 groups Practice stylistic revision based on the four factors of style

Peer Reviewed Publications Scholarly Articles Research Reports Usually focused on a thesis or thesis question Appropriate for humanities/social sciences as well as math, science, engineering, etc. Will often attempt to link findings with real world applications/situations May have an abstract. If not, it will usually have a brief introduction Usually focused on a thesis question or experiment Usually used for math, science, engineering, or hard science topics (although there are exceptions) Uses a very narrow angle of vision that focuses only on the experiment MUST have an abstract

Publication Style Comparisons Scholarly Article Research Report MLA or APA depending on subject matter Professional and pedantic language. Serious tone Subject based subheadings Little to no attention paid to engaging reader Some explanation of methodology Usually uses tables and graphs although occasionally a small number of pictures may be used if they are very relevant and authentic APA format Professional and pedantic language. Serious tone Research/APA based subheadings No attention paid to entertainment or engaging reader Will discuss methodology and possible future research in depth No pictures or images; only uses tables and graphs to showcase information

NewspapersMagazinesScholarly Articles Research Reports Document design Many columns (2+) Short paragraphs Topic subheadings Small number of columns Topic subheadings Small number of columns (1-2) Topic subheadings 1-2 columns Research based subheadings Importance of credentials and abstract Visual Rhetoric Nut graphs Single image, usually authentic Eye-catching colors Many images and graphs Few images Many graphs illustrating data No images Many graphs illustrating data Writing style Importance of lead and hook Short sentences Professional, formal, serious Colloquial Importance of hook Varies greatly by publication Shorter sentences Professional, serious Advanced, academic language Longer sentences Does not try to capture reader attention Professional, serious Advanced, academic language Longer sentences Does not try to capture reader attention

Group Activity: Group Introduction Form up into your new unit 3 groups (based on publication type) Introduce yourselves to your new group members, share your research results and proposed publication, and answer the following questions: 1. What publication will everyone in the group be using? Identify one thing that might be unique about the visual rhetoric, document design, or writing style of that publication. 2. What research method will everyone be using? 3. Do preliminary research results align with the writer’s hypothesis? Has the research produced any unexpected results?

Group Activity: Stylistic Revisions In your new unit 3 groups Read through the passages “Four Powerful Strategies...” On pg and “Use a Voice Matched to Your...” starting on page 74 of the A&B textbook Do the activity “Revising Passages to Create a More Effective Style”

Homework: Minor Essay 3- Publication Analysis See following slide for prompt 1-2 pages, typed, double spaced, MLA format Due 3/30 Finish conducting Primary research Final research results due 4/1

Minor Essay 3: Publication Analysis Based off of our activity and discussion in class, select an example publication in which you might be interested in using for your informative article. This can be any of the publications that we looked at in class or another professional and respected academic periodical, newspaper, or magazine. You will select 2 articles from this publication for analysis. For each article, provide a brief summary of approximately one paragraph. Then, provide an analysis of the publication making sure to cover all the points below: Where does the publication fall on the open/closed form prose continuum? What is the intended purpose of the article? Go beyond simply “inform” Who is the intended audience? Consider age range, income, sex, and any other characteristics you might want. Feel free to look up this information if able. Does the publication use subheadings? What kind? What are the genre conventions of this publication? Is the language formal/informal? Does it utilize figurative or concrete language? Is it more humorous or serious? How does the author establish credibility? How does the author utilize rhetorical appeals in the publication? Would it be more appropriate to write in MLA or APA format for this type of publication? How does the article talk about research? Find at least one quote where the publication references research results, showing clear use of 1 st or 3 rd person. This information should be covered in an essay rather than point-by-point form. The resulting essay will be two pages, typed, double spaced, and will count as a quiz grade.