Science Communication – Why? The full potential of I&M information will be realized when findings are interpreted and communicated with the public, creating understanding and advocacy for National Parks.

We Hear You – This is Really Important! “Continue to work with interpretation to communicate the information to the public.” “What the network is doing is important, but a link is missing to actively involve park interpretive divisions in getting the information into plain English and then out to the public so they can better understand what we do in parks and why we do it.” “Science communication is an important part of the program. Greater effort should be made to share information with groups other than the park service.” Comments from Network Reviews

So Why Not Just Do It? Conducting inventories and monitoring is job one. Many demands on network staff and resources. Scientist hired to conduct monitoring typically are not skilled in interpretation or science education. Interpretation and education staff at parks are already swamped. That said, cool stuff is happening!

Overwhelming Need Where to Begin?

Public Education Outreach Standardized Products

Public Education Outreach

Public Education Outreach Multimedia Public Service Announcements

Outreach – Children In Nature “Americans must address the growing need for bonds between nature and children to improve the health and well-being of both.” Richard Louv

Citizen Scientist

Virtual Learning Centers

Network Science Communication Plans

The Shotgun Approach - Successes But You May Miss Your Mark

The Biggest Bang for your Buck Build relationships with park interpreters and education staff and engage them in the process. –Workshops –Participation in network meetings or program reviews Coordinate with NRPC Office of Education and Outreach and regional chiefs of interpretation

Opportunities abound to extent the use of I&M information beyond park management, to engender public support for the parks themselves. Networks are finding creative ways to utilize their findings for educational and interpretive purposes. Existing work can be adapted and specialized for other applications. Can’t do it alone. Need to develop partnerships or acquire new funding to fully exploit interpretive and educational potential of I&M information. Lessons Learned and Future Challenges

Want To Learn More? Science Communication Strategies for Successful Collaboration Thursday 4:00 – 6:00 in the Broadway Room