HCI RESEARCH IN MIS : A PERSONAL VIEW IZAK BENBASAT UNIVERSITY OF BRITISH COLUMBIA

HCI? “Human Factors in IS (HCI) is the scientific study of the interaction between people, computers, and the work environment. (source: Dr. Jane M. Carey) HCI = INTERACTION= COMMUNICATION

WHEN DOES THE INTERFACE GET IN YOUR FACE?

communication Individual Group Organization Industry

Individual-Computer Communication Decision support systems* Human-computer interfaces person to machine (direct manipulation, abbreviations) machine to person (graphics, colors, multimedia)* Knowledge-based system interfaces & explanations* * Focus on effectiveness

Group – Computer Communication Group member communication & problem solving* *Focus on Improving Communication

What is HCI in the Age of E-Commerce? Manipulating Products Enhancing Social Presence Trust in Online Recommendation Agents Use of Avatars for providing help

New emphasis on HCI Design window to the world metaphor (HCI as a conduit for person to company communication) Reducing Distance & Enhancing Trust Social presence Product Store From efficiency & effectiveness to a focus on relationship management