Strategic Plan Update 2012 RI Institutes Resolving Club’s Membership Issues: Retain to Gain 1

2 Objectives Premise on Club Standpoint What Why How Resolving Club’s Membership Issues: Retain to Gain

3 District 3790 Membership Growth for the last 12 years Resolving Club’s Membership Issues: Retain to Gain

D3790 MEMBERSHIP FIGURE (From July, 2000 to June, 2012 ) 4 Resolving Club’s Membership Issues: Retain to Gain

GROWTH vs ATTRITION 5 Resolving Club’s Membership Issues: Retain to Gain

D3790 CLUB GROWTH (From July, 2000 to June, 2012 ) 6 Resolving Club’s Membership Issues: Retain to Gain

Members leave because they see Rotary not worth their time! Cebu Multi-district PETS Resolving Club’s Membership Issues: Retain to Gain

Evaluate Ourselves: Are we providing activities and services the current and future members want? or Do we cling to unpopular, tired programs and activities because “we’ve always done it that way”? 8 Resolving Club’s Membership Issues: Retain to Gain

9 The essence of Strategic Planning: Making use of the Planning Guide for Effective Rotary Clubs good housekeeping taking cognizance of the club’s culture and mindset in the process; environmental scanning to include demographics; medium and long term strategic process; Strategic Planning for Membership Retention

Strengths maturity of membership base depth of brotherhood geographical locations competence / capabilities resources & expertise reputation leadership connections Weaknesses laissez faire attitude at times conservative attitude lack of occupational diversity vs community business lack of organized membership atttraction and retention policy Opportunities strategic alliances innumerable needs of community innovation and openness women and young professionals availability of successful leaders new media associated tactics Threats Aging members Member’s family obligations Attendance reqmts Internal 10 Strategic Planning for Membership Retention

External 11 Strategic Planning for Membership Retention

12 Strategic Planning for Membership Retention giving members the VALUE they seek keep members interested top to bottom look programs and activities; schedules & locations; dues, etc.

13 Engagement =commitment to club’s programs or activities investment of time, talent or treasure. + Strategic Planning for Membership Retention

14 Strategic Planning for Membership Retention Four Important Tools on Struggling Attendance. 1.Leaves of absence (board’s discretion); 2.Make-ups at another club; 3.eClub (online Rotary meetings) 4.to count participation in any club activity, committee meeting, service project etc. as meeting attendance (board’s discretion)

value of membership Membership Growth Formula cost of membership PDG John Adams (D6740) 15 Resolving Club’s Membership Issues: Retain to Gain

16 Resolving Club’s Membership Issues: Retain to Gain

Thank you

Questions and Discussion