Diffusion Books Rogers, Everett (1962, 1983, 1995), Diffusion of Innovations.

Diffusion Articles Bass, Frank M. (1969), "A New Product Growth Model for Consumer Durables" Management Science, 15 (5), Danaher, Peter J., Bruce G. S. Hardie, and William P. Putsis, Jr. (2001), “Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation" Journal of Marketing Research, 38 (Nov.), Mahajan, Vijay, Eitan Muller, and Frank M. Bass (1990), “New Product Diffusion Models in Marketing: A Review and Directions for Research," Journal of Marketing, 54 (Jan.), Libai, Barak, Eitan Muller, and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46 (April),

References Re Premarket Forecasting Models Silk, Alvin J. and Glen L. Urban (1978), “Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology," Journal of Marketing Research, 15 (2), (Assessor model) Urban, Glen L., and Gerald M. Katz (1983), ”Pre-Test-Market Models: Validation and Managerial Implications,” Journal of Marketing Research, 20 (3), Urban, Glen L., Bruce D. Weinberg, and John R. Hauser (1996), “Premarket Forecasting of Really-New Products," Journal of Marketing, 60 (Jan.), Altogether useful paper: Chintagunta, Pradeep K. and Bo E. Honore (1996), “Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model," International Journal of Research in Marketing, 13, 1-15.