In the next few weeks you will work in groups for an ad agency in order to create a campaign. You will: Get an understanding of the process that agencies have to go through; Work in groups – communicating and problem-solving; Compete against other teams in work-related situations. S t ar t

Agency conducts surveys – measure opinion about product Choc-a-bloc have contact an ad agency to ensure the product is successful. What is the sequence of the process? Click a square to start… Analyse surveys – create mock- ups for product Final design of logos, slogan, filming ads etc... Campaign goes national – adverts are shown nationwide Agency tests out mock-ups on target audience Campaign goes live at a local level Beware comments in italics – some are misleading

Agency tests out mock-ups on the target audience to find out their reaction – “this has to be the first stage because they need an idea of what the public wants straight away.” Back to sequence

The campaign is shown nationwide to the general public – “this should be done in the middle of the process as it gives the agency an idea of how successful the adverts are.” Back to sequence

The agency analyses surveys and create rough drafts (mock-ups) which are based on the results of the survey. “this has to come towards the end of the process as ideas are committed to paper” Back to sequence

The agency carries out surveys to find out more about the target audience and what they might respond well to. “this is to gather more information in the middle of the campaign” Back to sequence

The campaign goes live at a local level “this is one of the very first stages as it gives the agency time to conduct new surveys” Back to sequence

Final design of logos and slogans for the campaign. “This is the very last stage of the process as too much money would be wasted if the designs had faults” Back to sequence

The task…. You are now ready to begin your campaign launch. You will now compete to win the contract for Fizz©. Good luck!