Today’s Goals Learn a new strategy for interpreting visual rhetoric Review and reflect on most important concepts from class thus far Plan material and strategies for unit 4

Visual Rhetoric – Summary Main strategies/questions for analyzing images and advertisements in print: Analyze Immediate Impact Look for examples of mirror and window effect Who is the intended audience? What is the intended goal of the image? How much media landscape should be given to the image?

Visual Rhetoric Strategies Analyzing Immediate impact: What words come to mind when viewing this graphic? What is the mood or overall feeling conveyed in the photo? Assume that when using photos, writers have a particular effect in mind. What is the intended effect of the photo?

Visual Rhetoric Strategies When marketing to a particular audience, advertising agencies will usually use one of the two effects: Mirror effect: The way in which an image mirrors the target audience’s self-image, promoting identification with the image. This can be something as small as an article of clothing, acne, use of a phone, etc Window effect: The image provides a vision of a possible future, promising a positive effect or warning of a negative consequence. The image implies a brief narrative in this way

Visual Rhetoric – Final Strategies Analyze compositional features of an image/ad: Examine the setting, furnishings, and background details Consider the social meanings of objects Consider the characters, their roles, and their actions Observe how models are dressed, posed, and accessorized Observe the relationship between actors and between actors and objects Consider what social roles are being played out and what values are being appealed to Consider how document design functions and how the words and images work together Example: Consider the Coor’s Light ad on pg. 156

Group Activity: Analyzing Ads In your unit 3 groups Read “How to Analyze an Advertisement” on 153 and “Sample Analysis of an Advertisement” on pg 155. Do the Activity “Analyzing Ads from Different Perspectives” on pg 157 (Skip the part about choice of medium and brand building)

Group Activity: First Draft Peer Review Pair up with one other person from your unit 3 group (2 only if someone is missing their informative article) Exchange the first drafts of your informative articles. Read through them carefully, answer the questions below, and share the answers with your peers. 1. What visual rhetorical strategies has the writer used to make the essay look like it is for the proposed publication. How else could the student revise their essay to use the visual rhetorical strategies of their publication type? 2. What strategy, if any, does the writer use to grab reader interest (or explain the importance of the research) in the introduction? Is this sufficient and appropriate for the publication type? 3. Does the essay seem based on a thesis statement or a thesis question? Identify this sentence and write it here. 4. How is the document designed to have the structure and formatting of its publication type? How else might the student revise their essay to align its document design strategies to fit its publication type?

Synthesizing ENC1102 Material Unit 0-ENC1101 Review Rhetorical Appeals- Ethos, Pathos, & Logos Rhetorical Context- Purpose, Audience, & Genre Writing as problem solving Unit 1-Exploratory Narrative Use academic databases and peer reviewed sources Reflective writing to deepen the understanding of an issue Reading with and against the grain to analyze a text Unit 2- Research Proposal Creating research questions APA style Primary research planning Unit 3- Informative Article Visual rhetoric and document design strategies Incorporate primary research results into informative writing

Most Important ENC1102 Material Rhetorical Appeals Ethos Pathos Logos Angle of vision Reading with and against the grain Reflection as experiential learning Concrete experience Reflective observation Abstract conceptualization Active Experimentation

Most Important ENC1102 Material Thesis question factors: Broad/determinate Quantitative/qualitative Primary Research Methods Interviews Observations Surveys Visual rhetoric strategies Analyze immediate impact Deconstruct compositional features Consider intended audience and goals

Journal Entry 24 Focus: Reflect on Unit 3 and ENC1102 thus far Take a few minutes to remember the content from unit 3 and of our ENC1102 class thus far and the most important materials within. What do you think the most important concepts from unit 3were? What do you think the most important concepts in the class overall have been? How might you use visual rhetoric strategies in your career or major in the future? What did you learn from conducting your primary research? How has this class compared to your other English or research-based classes in college thus far? What techniques or strategies have we learned in class that you think will be most useful to your future major or career goals? If there was one thing you would suggest be removed from this class due to being unnecessary or too difficult, what would it be?

Homework: Informative Article Second Draft Due Thur 4/9 3+ pages, typed, double spaced Must include one graph or graphic presenting primary research results Must include one or more secondary sources (remember: you need three in total)