DOVE CAMPAIGN FOR REAL BEAUTY Christabelle Najomo

THE CAMPAIGN  Launched in 2004  The purpose

CONTROVERSY ABOUT THE CAMPAIGN...  Unilever  The main picture for the campaign

THE DOVE EVOLUTION

THESIS  Dove tries to show that the expectations that the media has given young girls and women today are unattainable and that the supposedly "flawless" women who appear on these ads most of the time are engineered by Photoshop

ANALYSIS..  Ideologies -What does the audience want to believe that dove gives to them -The only people represented in the media are.. -Why does it work? -Common ground

 Ethos -How does Dove gain its credibility and trust from the audience? -“No wonder “our” perception of beauty is so distorted.”  Pathos -Emotions of the audience, color  Logos - See how ridiculous this is (reason)

CONCLUSION  Dove is trying to “re-define” beauty to women and young girls.