STATE COMM Marketing/Public Relations Committee. OUR COMMITTEE Jeannie Norris (Alumni): co-chair Emily Parker (Textiles): co-chair Dr. Paul Cohen (Faculty,

Slides:



Advertisements
Similar presentations
1 Patrick Cronin & Wendy Shanahan Transforming 21 st Century Teaching & Learning in North Carolina April 18, 2011.
Advertisements

Delivering Solutions – R esponding to market realities in developing countries WTO Symposium, Geneva, 16 June 2003 Ritu Kumar Sustainable Trade and Innovation.
National Academy of Engineering of the National Academies 1 Phase II: Educating the 2020 Engineer Phase II: Adapting Engineering Education to the New Century...
University Alliance Driving forward excellence in research: institutional strategies and approaches Professor Janet Beer, Vice-Chancellor, Oxford Brookes.
Learning That Works for America Kimberly A. Green, NASDCTEc.
Intrduction Karen Klimczak Assoc VP of Marketing | Public Affairs | Colorado State University Director of Marketing | Colorado State University System.
Thursday 30 th January Dr Bryan Keating, Chair, MATRIX STEM Information Session.
NC State University Strategic Communications Planning Project Plan November 2009 – August
Get Noticed! Attract Members! Support Adoption! It's All About XBRL Jurisdiction Marketing Brad J. Monterio – Colcomgroup, Inc. December 4, 2007 Vancouver,
The Center for Personal Transformation 1 A Sample SWOT Analysis - Case I STRENGTHS Excellent regional reputation Excellent value for the money Student-centered.
President’s Emerging Leaders Culture Task Force Group “Trying to define culture is like trying to nail Jell-O to the wall.” Juan Moreno, University of.
Advertising and Public Relations
Part 2: Planning and Strategy Chapter 7
Engaging Faculty in Prevention Efforts Ellen Bass Associate Professor.
1 Strategic Planning: An Update March 13, Outline What we have done so far? Where do we stand now? Next steps?
College Strategic Plan by Strategic Planning and Quality Assurance Committee.
Strategic Planning Definitions Tennessee Board of Regents.
STATE COMM Marketing/Public Relations Committee. OUR CHARGE Marketing / Public Relations Communications with a marketing component: strategic planning,
Stop the Bleeding: Rebuilding Master Level Enrollments January 2014 Hawaii International Conference on Education, 12 th Annual Conference Susan Cramer,
State Budget Update and Advocacy South Central District Extension Advisory Conference.
Stonehill College Brand Research and Development.
Western Illinois University Nicole Bisang, Kelly Carew, Jeremy Homolka, Molly McKeogh Media Conscious Middle College Committee on Social Media proposal.
Research Cyberinfrastructure Alliance Working in partnership to enable computationally intensive, innovative, interdisciplinary research for the 21 st.
Communications & Marketing at London’s Global University.
University of Illinois Library Strategic Communications and Marketing for Today’s Library Guiding Values Accept nothing less than excellence as our standard.
Overview: FY12 Strategic Communications Plan Meredith Fisher Director, Administration and Communication.
Building Superior Membership and Accreditation Value MAACBA Annual Meetig New Brunswick, NJ October 17, 2014.
The Marketing Process, Planning & The Marketing Plan.
Strategic Planning. Citizens Bank Case Marketing Challenges –Minimize customer attrition to under 10% –Build awareness of Citizen Bank –Reduce customers’
AIAA’s Publications Business Publications New Initiatives Subcommittee Wednesday, 9 January 2008 Rodger Williams.
Using Research to Inform and Drive Your Strategy Purdue University July 30, 2009.
LAI / CILIP Joint Conference Workshop A Public Libraries Strategy for Ireland John Dolan & Annette Kelly 11 April 2013.
Celebrating COM’s 100-Year Legacy
Convocation Week 2008 Strategic & Academic Action Planning Update.
LEGAL AND SYMBOLIC TAG BRAND POSITIONING APPLICANT X.
Defining the Structure of Your New Business Vision Mission Goals 2-1.
The UWF Strategic Planning Facilitators Robert Dugan, Jim Hurd, Kyle Marrero, Dottie Minear, Stacie Whinnery, and Josh Finley The University of West Florida.
Strategic Planning Committee SWOT Discussion January 2009.
Our challenge is to “reduce the impact of earthquakes and tsunamis on society through Research, Engineering, Science, and Education...” Dr. Barbara Cooper,
The Integrated Campaign
1 Chapter 19 The Integrated Campaign. 2 What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications is the practice of unifying.
FINAL PRESENTATION AND CHECKING THE CONSISTENCY OF YOUR MARKETING PROGRAM Dr. Dawne Martin April 24, 2012 MKTG 241.
Mysoltani.ir سایت فیلم روشهای مشارکتی Technology Foresight Foresight is about preparing for the future. It is about deploying resources in the best.
Strengthening the Auburn Brand: Coordinating Marketing Messages.
4-1 Copyright © 2009 Pearson Education Canada CHAPTER 4 Strategic Planning Concepts for Marketing Communications.
Waterloo Identity & Positioning Presented to WatITis | Making the Future | December 2,
STATE COMM Marketing/Public Relations Committee. OUR COMMITTEE Jeannie Norris (Alumni): co-chair Emily Parker (Textiles): co-chair Dr. Paul Cohen (Faculty,
1 ANALYSIS. 2 Presentation Objectives By the end of this session you should be able to: Explain the importance of analysis to developing an effective.
Accelerating Adoption of Sector Strategies A State Policy Development Assistance Project Funded by The Ford and C. S. Mott Foundations February 24, 2006.
Articulating the Vision: A Communications Strategy for a SET Region
Key Concepts of Advertising. 1-2 Chapter Outline I.Chapter Key Points II.What is Advertising? III.Roles and Functions of Advertising IV.The Key Players.
Planning a Communication Strategy Pat Melgares, Marketing Coordinator K-State Research and Extension Kansas State University Department of Communications.
MARKETING MAGIC! Training Session 30 th March 2015.
Tennessee’s STEM Strategic Plan Summary. Executive Summary Will Tennessee have the competitive and skilled workforce it needs to prosper in a STEM-driven.
We are a North Carolina public education institution in Davidson County. With the support of the community and our staff we provide access to opportunities.
SWOT ANALYSIS Pam MacKintosh University Library Instructor College May 18, 2001.
Status Report: Internal Communications Subcommittee March 16, 2010 Committee members: Natalie Hampton, CALS, chair John Barnwell, Campus Police; Jennifer.
Creating Innovation through International collaboration Melanie Relton & Helen Kidd, British Council 7 April 2013, Qatar.
NC State Communications Network. New TV spot Agenda for today’s meeting State COMM committee updates University Communications Reorganization University.
HISTORY With the establishment of Karabük University at 2007, Graduate School of Natural and Applied Sciences has started its education life with 8 graduate.
Does ICRI need a Communication Strategy? USAAustraliaFrance Sweden/ Philippines UK/ Seychelles Call to Action; Framework for Action Renewed CTA;
SNU HLC/NCA Accreditation Update SNU Graduate & Professional Studies Fall Meeting October 24, 2008.
The Role of Geoscience Departments in Preparing Future Geoscience Professionals Carol J. Ormand*, Science Education Resource Center R. Heather Macdonald,
Communicating NEPAD better by Maureen Nkandu. How do we communicate? Report on events. Not much context Cluttered, technical language and Jargon Use limited.
Provost’s Report Global Penn State: Our Ongoing Efforts to Be a Truly Global University Dr. Nicholas P. Jones Meeting of the Board of Trustees Friday,
Strategic Plan: Goals, Objectives & Success Measures Administrative Forum, South Campus June 17,
Industry Relations Strategic Planning
Chapter 1 Define advertising and explain its key components
کنکور کارشناسی ارشد 93 مدیریت
Chapter 7 Differentiate between objectives, strategies, and tactics in strategic planning Identify the basic steps in an advertising plan Explain how account.
Presentation transcript:

STATE COMM Marketing/Public Relations Committee

OUR COMMITTEE Jeannie Norris (Alumni): co-chair Emily Parker (Textiles): co-chair Dr. Paul Cohen (Faculty, Engineering) Nate DeGraff (Engineering) Tilla Fearn (Natural Resources) Rhonda Greene (OIT) Lauren Gregg (University Communications) Claudia Kimbrough (Faculty, Management) Mick Kulikowski (University Communications) Caroline Barnhill (University Communications) Mitzi Montoya (Faculty, Management) Gene Pinder (Centennial Campus) Melinda Reta (Institute of Emerging Issues) Anna Rzewnicki (Management) Steve Townsend (Physical and Mathematical Sciences) Doug Yopp (Libraries) Charles Canteen (Management) Joyce Mai (Undergraduate Admissions) Keith Nichols (University Communications) Stephanie Hlavin (Creative Services)

OUR CHARGE Marketing / Public Relations Communications with a marketing component: strategic planning, awareness campaigns and advertising. ∙ Develop and propose key messages ∙ Recommend improved tools, processes and training programs for campus communicators

SWOT — Strengths University has invested in hiring professional communicators throughout colleges, departments, units. Colleges have strong partnerships with industry. We have strong, relevant stories to tell and an alumni base willing to spread the word about NC State. University has invested in marketing research.

SWOT — Weaknesses Lack strategic institutional vision for messaging. Weak coordination among communication units on campus. Few measures in place to determine effectiveness of our work. Look and feel of materials/web is not consistent

SWOT — Opportunities New chancellor at NC State Growing comfort people have with electronic communications New opportunities to speak directly to alumni through social media Training on tools – Tim Jones Twitter class good example and also training for new faculty and current

SWOT — Threats Shrinking budgets Growing competition for attention of target audiences Social media challenges: developing cohesive messaging with multiple channels of communication.

THREE KEY MESSAGES AND FRAMING SENTENCES Internal tag line Everything you can imagine Framing Sentence NC State, the largest university in North Carolina, provides big-school opportunities in a global innovation hot spot while fostering a tight-knit community in one of the nation’s most desirable places.

KEY MESSAGES AND FRAMING SENTENCES Internal tag line Driving the economy every day Framing sentence NC State provides results that drive the economy – bringing critical thinking skills and discipline-based knowledge to all sectors of society through education, dynamic discoveries, and solutions to real-world problems.

KEY MESSAGES AND FRAMING SENTENCES Internal tag line Solutions for your world Framing sentence NC State touches lives. With North Carolina roots and a global reach, we deliver solutions that anticipate and meet the needs of society.

WHAT’S NEXT? Recommendations for key messages Recommendations for coordinating key messages Recommendations for training and tools

QUESTIONS?