Employ sales-promotion activities to inform or remind customers of business/product 4.04

DESIGN PROGRAM FOR EVENT

PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES Provide event/game information PROMOTIONAL TOOL – Keepsake/Souvenir Reminds fans of the team and encourage them to attend more games – Advertisements CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements – Must match theme – Must relate to target market

COMPONENTS of EVENT PROGRAMS ADVERTISEMENTS – GENERATE MORE REVENUE to help with program cost INFORMATION about the event – Players, coaches – Statistics, rules – Schedule, guests

PROCEDURE IN CREATING AN EVENT PROGRAM 1.Write a List of Contents and Components to include 2.Create Front Cover – Name of the event – Logos or names of main sponsors – Other relevant information (date, venue) 3.Create Back Cover – Trademark Information – Advertisement for future events 4. Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools – Articles about performers – History of venue/team/event – Photos of previous events 7. Layout the Advertisements – Match ads to relevant content – For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event 8.Proofread/ Edit for error 9.Print

CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? Audio Elements Video Elements Promotional Elements WHY Use a Script? Communication – Directions for event presentation staff Timing Programming – Incorporating audio and visual elements SCRIPT

CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional way – Before the event: Script writer and announcer should review script NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY Text should be clearly written – Double-spaced – Key points should be bold.

“You Do” In your group, you will create part of an EVENT PROGRAM for an event/game of your choice. You need to research what different programs look like for your event and follow the guidelines below to create an tangible program to be turned in for a project grade (It can be created on the computer or done part by hand part by computer) 1.Create Front Cover 2.Create Back Cover 3. Decide on STYLE (Font, colors, etc.) 4.Create Contents Page listing all the components to be found in the program 5.Create 2 other pages as Promotional Tools (ads for sponsors, tickets, concessions or anything you might find as an ad in the program – you can not do one per page) Make sure and Proofread/ Edit for error. You will turn in a hard copy of your program