1© 2009 by Nelson Education Ltd.

2 The Travellers Chapter 2

3© 2009 by Nelson Education Ltd. Objectives  Explain how the concept of travel has changed through the ages.  Describe the three main groups of travellers and their motivations, needs, and expectations (MNEs).  Explain why people travel for pleasure in terms of both Stanley Plog’s theory of personality types and Abraham Maslow’s theory of need satisfaction.

4© 2009 by Nelson Education Ltd. Objectives  Explain why the tourism industry classifies travellers into groups or segments, and how tourism professionals obtain information about each segment.  Identify some of the reasons why Canadians might be interested in travelling within Canada.

5© 2009 by Nelson Education Ltd. Objectives  Discuss the special issues of international tourism, such as documentation, customs regulations, security, common health problems, and foreign currencies.  Describe the MNEs of inbound visitors to Canada.

6© 2009 by Nelson Education Ltd. A Brief History of Travel  Requirements –An efficient transportation system –Economic prosperity –Social change –Leisure time  Reasons –Necessity/survival –Pleasure –Curiosity –Religion –Trade/business –Health

7© 2009 by Nelson Education Ltd. The Vacation and Leisure Traveller  Discretionary travel and discretionary income  Travel for pleasure and relaxation  Selection of products and services from several travel components, according to needs

8© 2009 by Nelson Education Ltd. The Business Traveller  Nondiscretionary travel  Time as a Factor in Business Travel – arrive on time and get work done on time  Other MNEs - convenience

9© 2009 by Nelson Education Ltd. The Traveller Visiting Friends and Relatives  Discretionary travel  Nondiscretionary travel  Selection of products and services from transportation and tourism components  Usually no accommodation

10© 2009 by Nelson Education Ltd. The Pleasure Travel Market Market Segmentation  Travel habits and preferences  Mode of transportation used  How travel arrangements are made  Class of service purchased Target Market Defined  Geography  Demographics  Psychographics

11© 2009 by Nelson Education Ltd.

12© 2009 by Nelson Education Ltd.

13© 2009 by Nelson Education Ltd. The Pleasure Travel Market  Values, Attitudes, and Lifestyles  Self-image  Aspirations  Values and Beliefs  Products

14© 2009 by Nelson Education Ltd. The Pleasure Travel Market  Cost  Lack of Time  Accessibility or distance  Age  Health  Fear  Travel tastes and experience Barriers to Travel

15© 2009 by Nelson Education Ltd. Domestic Vacation Travel  Reasons for popularity of domestic travel  Diversity of Canadian geography, climate, and culture  Affordability  Convenience  Economics  Security

16© 2009 by Nelson Education Ltd. Outbound Vacation Travel  Travel to the United States  Travel to the United Kingdom  Travel to Mexico  Travel to France  Travel to Cuba  Travel to Dominican Republic  Documentation needs

17© 2009 by Nelson Education Ltd. Inbound Tourism  Who are the travellers?  Why do tourists travel to Canada?  The role of the receptive operator  Overcoming obstacles to inbound travel

18© 2009 by Nelson Education Ltd. Things Travellers Need to Know  Documentation  Customs and Immigration  Common Health Problems  Foreign Currency  Foreign Languages