Planning an advert Lucia Siliprandi. THE ADVERT WHAT IS IT? It’s an announcement composed of text and images in a newspaper, magazine, on television,

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Presentation transcript:

Planning an advert Lucia Siliprandi

THE ADVERT WHAT IS IT? It’s an announcement composed of text and images in a newspaper, magazine, on television, or on a poster, about something such as a product, event, or job. Link:

Internet Basically Internet has changed advertising  what works  what is expected There are a lot more options with the web, such as ads interrupting streaming videos pop-up ads radio-like announcements on Spotify or Pandora for example

The elements of an advert Headline Body copy Logo Visual Pay off or slogan the text indicating the nature of the article below it the main text The graphic mark or symbol Image Summarizes the positioning of the company or of the product

Link:

Advertising campaign We have different steps 1.Briefing process 2. Info and data research 3.copy strategy, ar advertising strategy 4.Budget setting 5.Media selection 6.Feedback

BRIEF It is a document confirming understanding between a client and an advertising agency on Objectives of an advertising campaign Identification of the targeted audience Strategies to be adopted in reaching the audience The timeframe of the campaign Budget  total estimated costs

MEDIA PLANNIG Which one (s) ??? Press Radio TV Cinema Outdoor poster AND..

Media planning SOCIAL MEDIA WHICH ONE (S) ??? YouTube Google Facebook Pop-ups on apps And so on … …………. ……………. ……………………. And so on …