10/12/2010 ETG - Camping Equipment MARKETING STRATEGY CAMPING EQUIPMENT Q1-Q2 2010 Expedition Travel Gear ETG - Camping Equipment.

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Presentation transcript:

10/12/2010 ETG - Camping Equipment MARKETING STRATEGY CAMPING EQUIPMENT Q1-Q Expedition Travel Gear ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment New Products ETG - Camping Equipment Rechargeable Lantern Family Tent Digital Compass and GPS Tall Size Sleeping Bag Inflatable Kayak 54-Quart Steel Cooler

10/12/2010 ETG - Camping Equipment Target Market ETG - Camping Equipment Parents with children ages 8-15 Adventurous families who camp outdoors Families who purchase the proper equipment to make camping outdoors comfortable and safe

10/12/2010 ETG - Camping Equipment Product Rollout ETG - Camping Equipment ProductOn-Sale Date Rechargeable Lantern4/1/10 Family Tent4/15/10 Digital Compass and GPS4/15/10 Tall Size Sleeping Bag4/30/10 Inflatable Kayak5/15/10 54-Quart Steel Cooler5/15/10

10/12/2010 ETG - Camping Equipment Advertising Strategy ETG - Camping Equipment Commercials to run on cable networks with relevant programming Product placement in primetime programs Television Ads to run in outdoor/camping/fitness magazines Pitching editors to feature products in editorial content Print Banner ads to run on outdoor/camping/fitness sites Promotion on Online Commercials to run during morning and afternoon drive times Live reads by radio hosts Radio

ETG - Camping Equipment 10/12/2010 CAMPING EQUIPMENT 2009 SALES RECAP Expedition Travel Gear ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment Camping Equipment Sales ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment Internet Sales Highest sales activity from internet Eating away at catalog sales Banner ads on outdoor/camping/fitness web sites drive traffic to ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment Store Sales Highest traffic from adults, mostly men Camping equipment sales increasing, but not dramatically Retail expansion on an as-need basis ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment Catalog Sales Phone sales steadily decreasing Catalog now used as an advertising vehicle to drive consumers into stores or online No plan to eliminate the catalog; critical for exposure ETG - Camping Equipment

10/12/2010 ETG - Camping Equipment Marketing Team ETG - Camping Equipment Janice Smith Chief Marketing Officer Robert Vestri VP, Marketing Strategy Denise Burns Marketing Strategy Director Allison Schwartz Marketing Associate Pedro Cardillo VP, National Promotions Wendy Hill Promotions Manager Aisha Tyler VP, Consumer Marketing Rachael Reddy Marketing Coordinator