Media Manipulation Product Placement and Brand Loyalty.

Slides:

Advertisements

Similar presentations

2 The Ad Industry.

Advertisements

Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.

American Culture: Consumer Culture

FINDING YOUR TARGET AUDIENCE ONLINE IT IS EASIER THAN YOU THINK.

KEY TERMS UNIT 6 (PROMOTIONS) Marketing. ANY FORM OF COMMUNICATION USED TO INFORM, PERSUADE, AND REMIND CONSUMERS ABOUT A PRODUCT. Promotion #1 SHOWNEXT.

September 22 nd Attendance and participation cards Hand in CCA Research topic  Questions about CCA? Lecture Four: Consumer Culture  Film: Overspent American.

MUSIC INDUSTRY Oligopoly – the Big 4 Universal Sony BMG Warner EMI Economies of scale Both vertical & horizontal integration.

Emerging Marketing Trends By Kevin Wowk & Mark Bignell.

Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.

YOUR ONLINE CONNECTION Landlords Directory serving investors, business and personal needs.

1 The Internet Economy Computer Science 01i Introduction to the Internet Neal Sample 6 March 2001.

 In-game advertising is serving ads into a game environment. For some 3D games, in- game ads appear as posters or billboards in the virtual world. For.

Video Ads on Facebook were 4x less engaging than Video Ads on TV Source: Innerscope Research: Video Ads on TV vs. Facebook.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Advertising. What is advertising? Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or.

Consumer Engagement in the Connected Age Richard Cantwell Chairman – Board of Governors, EPCglobal.

Dr. Harris – Associate Professor and MMA Chair OUT WITH THE OLD (MEDIA), IN WITH THE NEW (MEDIA)

Jennifer Martin Article Review The Influence Behind the Shopping: The ones marketers are throwing their money at.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Understand the steps involved in developing.

Easy as PIE: Presenting in English. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody.

Internet Marketing. What is Marketing? n The strategies and actions firms take to establish a relationship with a consumer and encourage purchases of.

1 OCMu Tracking Ads and more The Office of Communications & Marketing (OCM) louisville.edu/ocm.

Media Planning Article Hilari Pauk Rachel Gomez. Seeing ‘Mad Cash’ in Online Advertising By Alana Semuels, Los Angeles Times Staff Writer Today, companies.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Fashion Promotion Through Advertising and the Press

Advertising – Features and Advantages © 2014 wheresjenny.com ADVERTISING FEATURES AND ADVANTAGES.

By: Mychal Harris and Kelley Morse.  Top 8 media outlets are web based.  People are getting most of their information from online media.  Marketers.

MARKETING AND ADVERTISING The aim of this tutorial is to help you learn to identify and evaluate marketing strategies and advertisements.

How online video ads can pass TV ad revenues TV experience and Internet power comes together Oded Napchi, HIRO Media.

Day 2 – Marketing Research…

Happiness and the Economy. Our economy is largely driven by consumer spending.

Marketing – Chapter 28 What is Market Research?

Portfolio. Your Company´s Strategy Your Client´s Experience.

Presents: Executing The Right Digital Strategy For Your Business.

MILLIONAIRE SCOREBOARD $100 $200 $300 $500 $1,000 $2,000 $4,000 $8,000 $16,000 $32,000 $64,000 $125,000 $250,000 $500,000 $1 MILLION Click the $ for.

P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.

Digital Citizenship Lesson 3. Does it Matter who has your Data What kinds of information about yourself do you share online? What else do you do online.

 NEED  Food  Water  Clothes/shoes  Homes  Phones  Gas for cars  WANT  Accessories  Junk food we don’t need (eating out)  Online shopping.

Differences in Marketing Sports and Entertainment Events.

B. DEFINE BUSINESS STRATEGY  Integrated Marketing communication between TaoBao and consumers meet consumer demand for the orientation achieve the best.

Food Marketing. Family Influence on Food Choices Family is the major influence on the food choices and habits of its members. Starting as children due.

Peeking Behind the Curtain of the Celebrity Beauty Machine.

Television Bureau of Advertising. Media Perception Index Unit Pricing Cost Efficiency Environment Targeting Branding Business Process Creative Depth of.

Sales & Marketing Session 3

MARKETING FUNDAMENTALS COMPETITION. LEARNING GOALS I will be able to explain how marketing (e.g., branding, promotion, packaging, online sales) affects.

1 The Consumer Market Determining customer needs.

How does media influence your decisions? 1. Open your book to page Number each line from on page 3.No homework tonight! If you were absent.

Unit 4 – Media Studies 8 How do advertisers target Canadian youth?

Consumer Health What is a consumer? Anyone who uses a product or a service.

Advertising. Focus Questions What is a brand? How do companies capture your interest in their products? Why do so many advertisements target young people?

Lecture Four American Culture: Consumer Culture. What is Culture? Culture is the lens through which we see the world  Gives shape and meaning to our.

2.16 Promotion Marketing and the Competitive Environment Using the Marketing Mix: Promotion “What is the difference between unethical and ethical advertising?

Your Trusted Friends Vanessa Serrato Thor Roe. “Your Trusted Friends” In this chapter of Eric Schlosser’s book Fast Food Nation he talks the similarities.

Unit 7 Healthy Consumerism. Chapter 25 Understanding the Media.

MARKETING & ADVERTISING The aim of this tutorial is to help you learn to identify and evaluate marketing strategies and advertisements.

1 Thinking How often do you use the internet? For what purposes to you use the internet the most? 2 Web Search What is the internet? When did.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Do Now: Intro to Advertising

Journal Entry 4 If you were developing a new candy bar, what type of things would you want to know before marketing it?

May 9th, 2015 Market Research Describe the purpose of marketing research.

Entertainment Pricing. P P P P The Marketing Mix—The Four Ps 2 involve the goods, services, or ideas used to satisfy consumer needs. Product Decisions.

L-3 Checking the Media. Objectives Analyze Media Messages Analyze Media Messages Describe comparison Shopping Describe comparison Shopping About different.

Direct and indirect advertising What money gets spent in what ways and on what sources.

MEDIA IN ADVERTISING - DIGITAL MEDIA - Topic 8 Introduction to Advertising.

MUSIC INDUSTRY Oligopoly – the Big 4 Universal Sony BMG Warner EMI Economies of scale Both vertical & horizontal integration.

Advertising Assignments. Category Environment How much does the category spend on advertising What was the ad spend last year? What is the expected growth.

The Marketing Mix.

2016 Monthly+ Usage of Streaming Video Types

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. KEY TERMS Companies will use.

Secondary research Secondary Research: The process of gathering secondary data, information that has already been gathered. Companies will use ___________from.

Presentation transcript:

Media Manipulation Product Placement and Brand Loyalty

Dystopic Perhaps you feel that it is unrealistic to believe that governments and companies could possibly become so in control of people... Perhaps you feel like everything that appears on the TV, radio, and internet must be true... Perhaps you feel like the information you are presented with every day is on the “up and up”... If that is case, you may feel that dystopic literature is a stretch and unbelievable. However, although the premises of individual books *can* be out there, there are components of the books that hint at things occurring today....

Manipulation in Advertising Food Advertising Food Ads vs. Reality Toy Ads As a person who will one day make money and buy things, you are a future consumer. It’s important that you know how much the media around you manipulates you.

Product Placement The current trend in advertising is product placement. This is on the rise due to Tivo, Netflix and video streaming, and other technological advances. Product Placement in Film Product Placement in Film Rachel Ray Product Placement Rachel Ray Product Placement 30 Rock Snapple Spoof Digital Product Placement Digital Product Placement A guy whose job is to track this stuff A guy whose job is to track this stuff

Future Consumers Loyalty cards – Article Target’s “Pregnancy Prediction Score” - Article As future consumers, you also need to know about the information that is being gathered about you. Everything you do, from shopping at Giant to searching the web, is being recorded.

What does this mean for us? By the time we’re through, you should have a better understanding of media and its use, as well as how other people live around the world. As we finish reading and studying dystopic literature, we are going to look at what is occurring in our real world. We will be looking at how media influences us. We are also going to examine how other countries have different types of control.