Nike MAXSIGHT Sport-Tinted Contact Lenses Kyle Herrera ITMG 100 08
Introduction Visual acuity is important in all sports Nike & Bausch and Lomb 8 years to create MAXSIGHT lenses http://weblog.frittle.org/article/15/nike-maxsight
How MAXSIGHT Works Light Architecture patent Filters specific wavelengths of light Visually improves key elements of sports Blue light is filtered Influences rest of colors in visual spectrum Enhances ability to track fast-moving objects Reduces sun-glare
How MAXSIGHT Works (cont.) Without MAXSIGHT With MAXSIGHT
Who Can Wear Them Anyone can wear Nike MAXSIGHT Interested in gaining competitive advantage Prescription and nonprescription Eliminate issues of plastic sport glasses http://www.justeyes.com/contact-lenses/brands/nike-maxsight-contact-lenses.html
Two Lens Colors Amber and Grey-Green Each specializes in something different Benefit separate sports
Amber Lens Benefits Fast-moving ball sports Baseball Tennis Soccer
Grey-Green Lens Benefits Sports played in bright sunlight Ideal glare protection & comfort Ruby Golf Running
Difference From Other Colored Lenses Tint covers entire surface of lens No other contact blocks out light Only sport-tinted contact lens on market
Sources http://www.lensesbymail.com/nike_maxsight.htm http://www.visionsalon.com/nikemaxsight.stm http://www.justeyes.com/contact-lenses/brands/nike-maxsight-contact-lenses.html http://weblog.frittle.org/article/15/nike-maxsight http://www.associatedcontent.com/article/8942/maxsight_nikes_contact_lens_sunglasses.html?cat=15