The 4LTR Press Story

What Makes 4LTR Press Different? New Approach: Reach out to Students First –We listened to our customer: Student involvement Student Focus Groups WebExs Personal Interviews Goals -Understand Student’s Learning patterns and motivation -Understand Student’s Learning styles

Today ’ s Learners Work More Hours Than Ever Before, Sometimes Have Two Jobs Spend More Time with Their Families Enroll in up to Five Classes at a Time Have Multiple Learning Styles Perform Multiple Tasks at Once (3.4) Time Management is the Biggest Challenge and Highest Priority (Cengage Learning Marketing Research, Student Driven Innovation, September 2006.)

What Do Students Tell Us? Textbooks Too Expensive and Too Long Look to End-of-Chapter/Bold Terms Cram Night Before or Morning of Test Keep it Simple: Technology & Print

The Idea Get Back to Basics for Faculty and Students Acknowledge That Today ’ s Students Learn Differently and in Various Ways Deliver a More Engaging Teaching and Learning Solution to Help Drive Better Outcomes

It Does Not End There! Student Tested, Faculty Approved

Back to Basics with You New Approach: Confirmed Concept with Faculty –We listened to our customer: Faculty Approval Faculty Focus Groups WebExs Personal Interviews Goals Faculty help us create a text that works for them & their students.

The Solution… A reinvented set of learning tools built around today’s students All content, key terms, chapters, learning outcomes/objectives found in “big books” A suite of digital tools and print components for students and superior supplements for faculty An evolving product line based on continuous feedback loops from students and faculty

The Solution

Value Drivers “Student-Tested, Faculty-Approved” ENGAGEMENT ACCESSIBILITY DIFFERENT LEARNING STYLES VALUE

A Consistent Brand Experience

4LTR Press – By The Numbers Over 6,000 Faculty & Student Voices Have Informed our Development Over 200,000 students and 900 Adopting Schools 40% of Schools Using Multiple 4LTR Press Solutions 98% of Faculty Adopters Would Recommend to a Colleague 78% of Faculty Adopters Reported Higher Grades or Better Classroom Engagement

ECON ~ Micro & Macro Published 5/08 Adopted at over (54) Schools & 17,000 +

Developmental Feedback Given the nature of the Managerial Economics course and how the content is taught and presented, do you think this model would work? Why or Why? Where do you think your typical Managerial Economics textbook falls short in terms of design, pedagogy or structure?

Developmental Questions On a scale from 1 – 10 where would you rate this? Given your score, what would be have to do to bring it up one notch? Based on what you have seen, is this a product you would consider adopting once it was released? Why or why not?

Are you IN?