School for Parents: Parents Meetings in a Bar APITSD Bulgaria, November 2015

History  School Year *:  Pernod-Ricard Bulgaria opened the program by a press- conference and 3 workshops in Sofia  School Year :  Pernod-Ricard Bulgaria carried out 13 meetings in bars (Sofia only, with 22 teachers, 4 psychologists and over 200 parents involved.)  Supporting materials  Teacher's guide and Parents handbooks: “Small Talks on Big Themes”  – a website for general information and advices on the issue, meetings schedule and other  Quantitative evaluation report was issued in July 2015 *School Year – September-May

Objectives  Initiate the dialogue about underage drinking by minors with more and more parents of YO and give them keys to talk to their kids and not stay passive  Involve the adults – teachers and parents, who have a guiding role to YO minors in one conversation about the risks of underage drinking and its prevention  Initiate institutional cooperation to help Bulgarian school authorities in creating integrated and harmonized procedures to address the matter

Target Group(s)  Primary:  Parents of 10-12YO children, contacts appr  Secondary:  Teachers of 10-12YO children, contacts appr  Tertiary:  Institutions, responsible for children and their health

Campaign Execution vs Objective 1  Campaign:  25 parents meetings organised by APITSD for school year * in 5 cities of Bulgaria:  Sofia  Bourgas  Varna  Plovdiv  Vratsa  15 parent meetings organized by teachers themselves  The first meeting is planned for w/c Oct 26, 2015 *School Year – September-May

Campaign Execution vs Objective 2  Campaign:  5 training seminars for teachers and school phycologists are to happen between Oct 2015 and Mar 2016  Training is provided in 4 hours and includes:  Methodology for a parent meeting in a bar  Scenario for a parent meeting in a bar  Frequently asked questions  Role games, discussions and examples  Supporting video  Presentation of the on-line platform

The online platform  :  Section for teachers to download all the materials needed for a parent meeting  Section for parents to draw information regarding underage drinking and its prevention  Menus: The campaign, Partners, Friends, Calendar  Menus: Advices, News, Talk with a Phycologist  Forum to discuss different topics about underage drinking and harms to minors’ health

Campaign Execution vs Objective 2  1 st training seminar for teachers was carried out in 32 primary school of Sofia on October 14, 2015  Attendees: 29 teachers from 14 schools  Duration: 4 hours with 1 break  Campaign’s Angels: Emil Jasim, Teacher Yana Alexieva, Phsycologist Drago Asenov, Journalist

1st Teachers’ Seminar in Sofia

Media Coverage  Press-conference opened campaign before the 1 st seminar for teachers in Sofia  Media attended and coverage Oct 2015:  bTV – national TV station – top 1  Prime time, in the News  alkohol-pri-deca.html alkohol-pri-deca.html  Nova TV – national TV station – top 2  Prime time, in the News  D0%B6%D0%BD%D0%B8-%D0%B4%D0%B0%D0%BD%D0%BD%D0%B8- %D0%B4%D0%B5%D1%86%D0%B0%D1%82%D0%B0- %D0%B7%D0%B0%D0%BF%D0%BE%D1%87%D0%B2%D0%B0%D1%82-%D0%B4%D0%B0- %D0%BF%D0%B8%D1%8F%D1%82-%D0%B0%D0%BB%D0%BA%D0%BE%D1%85%D0%BE%D0%BB- %D0%B2%D1%81%D0%B5-%D0%BF%D0%BE-%D1%80%D0%B0%D0%BD%D0%BE D0%B6%D0%BD%D0%B8-%D0%B4%D0%B0%D0%BD%D0%BD%D0%B8- %D0%B4%D0%B5%D1%86%D0%B0%D1%82%D0%B0- %D0%B7%D0%B0%D0%BF%D0%BE%D1%87%D0%B2%D0%B0%D1%82-%D0%B4%D0%B0- %D0%BF%D0%B8%D1%8F%D1%82-%D0%B0%D0%BB%D0%BA%D0%BE%D1%85%D0%BE%D0%BB- %D0%B2%D1%81%D0%B5-%D0%BF%D0%BE-%D1%80%D0%B0%D0%BD%D0%BE  Monitor Newspaper  %D0%B2%D0%BE%D0%B4%D1%8F%D1%82- %D1%80%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BD%D0%B0- %D0%B1%D0%B0%D1%80 %D0%B2%D0%BE%D0%B4%D1%8F%D1%82- %D1%80%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B8-%D0%BD%D0%B0- %D0%B1%D0%B0%D1%80  Online: e_v_sofiia/ ; ; roditeli.bg, purvite7.bg, ogledai.se e_v_sofiia/

Campaign Execution vs Objective No 3  Ensured institutional support by Bulgarian  Ministry of Education and Science  Regional Education Inspectorates (5 cities)  Institution for enrollment of Ministry ordinances to Bulgarian schools all over the country  Bulgarian Agency for Child Protection  A governmental organization, which develops and monitors the implementation of national and regional programs for child protection at national level  The National Network for Children  An alliance of NGO organizations and supporters, working with and for children and families across the whole country.  Sustainability of the program requires to begin its own life in the hands of Bulgarian teachers and in the Bulgarian school in 1 to 2 school years

Meetings Schedule 2015

Evaluation  Aims to measure:  General awareness of underage drinking and its prevention  Awareness and impact of Parent meetings in a bar program among parents  Awareness and impact of Parent meetings in a bar program among teachers  Behavior change of family and school  Timing:  Baseline is established by questionnaires at each meeting  Focus groups discussions are planned for June-July 2016, so they are comparable with results from June-July 2015  Final report will be available in August 2016

Evaluation  Evaluation approach:  Outcome and impact-based evaluation to measure awareness, look beyond immediate effect and identify longer-term behavior change, as well as any unintended or unanticipated outcomes.  Target group(s) for evaluation:  Parents of YO minors, their teachers and school phycologists  Sample size: people

APITSD – BULGARIA ASOCIATION of PRODUCERS, IMPORTERS AND TRADERS of SPIRIT DRINKS RALICA SCORCHEVA-SLAVOVA, President, MIROSLAVA SIMOVA, APITSD CSR Manager, GERGANA GEVEZOVA-KOLEVA, Executive Secretary, Address: Fl.5, Intransmash Buildings, 40-Bratya Bakston Str, Sofia 1618 Telephone: | Mobile: | THANK YOU!