1 Rich Internet Research The Adams Company Double Click on the screen to enable the PPT presentation. Note: the links to the dashboard and global survey management sites can be activated by clicking on the links at the bottom of the slide.

2 RIA=Rich Internet Applications Web 2.0 Interactive Communications Flex Rich Internet Research Enhanced user/ client experience across all phases of the research, from project management to fielding, analysis, and deliverables.

3 Presentation is key to the client’s research experience... From static... To dynamic...

4 New: “Rich Internet” Data Dashboards: Real-Time Interactive Deliverables Hover over any point in the table and the value is shown:

5 Intelligent Data Presentation Can Do “Deep Dives” Click on the region And a barchart shows the region’s values versus the average

6 A single click to a spreadsheet format. Another to export. Click on the spreadsheet symbol and a table is displayed in place of the chart...

7 Separation of layers... Back-end data management Back-end data management Business Rules/ Methods/ Logic Business Rules/ Methods/ Logic Flash-based presentation layer Flash-based presentation layer Why this is relevant... Improved survey data management control across versions, waves, and countries Improved survey data management control across versions, waves, and countries Ability to offer visual question formats like drag and drop, card sort, and other spatial techniques in addition to the standard methods Ability to offer visual question formats like drag and drop, card sort, and other spatial techniques in addition to the standard methods Ability to alternate questions on the same screen without requiring the respondent to “click” to refresh – reducing survey time Ability to alternate questions on the same screen without requiring the respondent to “click” to refresh – reducing survey time Ability to port questions across multiple platforms, including web via cell phones and SMS. Ability to port questions across multiple platforms, including web via cell phones and SMS. Behind the scenes with the Adams Company’s upgraded WorldInquiry.com

8 In addition to our new capabilities, our foundation is particularly strong for global web studies. Specifically designed for... Consistency of data across study versions across multiple countries Consistency of data across study versions across multiple countries Centralized version management of English “master” to other languages Centralized version management of English “master” to other languages Fast, cost-effective, and accurate translations Fast, cost-effective, and accurate translations Built in tools to manage all phases of the research fielding... Real-time “WYSIWIG- what you see is what you get” rendering of Real-time “WYSIWIG- what you see is what you get” rendering of surveys to minimize presentation errors due to formatting invitation management invitation management Real-time availability of results via Web Real-time availability of results via Web

9 Designed for managing complex projects

10 The translation is done immediately below the English text for the global survey. The translator can immediately see how it will look to the respondent.

11 With our “one screen” feature, the entire survey can be reviewed. It can also be viewed page by page.

12 Instructions and error messages are standardized.

13 Real time crosstabs allow researchers to keep track of the responses.

14 Some clients... CMP CMP Everything Channel Everything Channel IDG IDG Ziff Davis Ziff Davis Networld+Interop Networld+Interop C-Net C-Net DevX.com DevX.com IEEE IEEE HP HP Cisco Cisco Dell Dell Wall Street Journal Wall Street Journal Business Week Business Week Playboy Channel Playboy Channel

15 Next steps... Capabilities: Research and Survey Design, Fieldwork, Panel Mgmt, Project Data Mgmt (across Waves/Languages/ Versions), Reporting, Consulting Capabilities: Research and Survey Design, Fieldwork, Panel Mgmt, Project Data Mgmt (across Waves/Languages/ Versions), Reporting, Consulting Proposal or RFP? Proposal or RFP? And thank you for working with us over the last several years! And thank you for working with us over the last several years! The Adams Company