What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation –Personal –Immediate –Location.

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Presentation transcript:

What is ‘mobile’? Any interaction between the BBC and its audience over a portable device or within a mobile situation –Personal –Immediate –Location aware

What is ‘mobile’ for the BBC? An opportunity to consume UK audiences should have ubiquitous access to an instant, high quality personal connection to BBC content and services they need, at the lowest cost

What is ‘mobile’ for the BBC? The next step for broadcasters Mobile should fundamentally deepen the relationship between the BBC and its audiences supporting the BBC into future charter periods

Framework for mobile Mobile browser Mobile rich media/Mobile broadcasting Messaging Out of Home

Mobile browser service Recently relaunched: New look, Local, More AV… 3 million+ Unique Users/Month

Mobile rich media/broadcasting BBC iPlayer on iPhone and iPod Touch 3G TV Trials with network operators Looking towards mobile broadcasting

Messaging Compliance Unit New programme formats – more than just voting! Alerts services (including Olympics)

Out of Home Big Screens: Olympics, Liverpool, Bluetooth and more Semacodes: Connecting real and virtual

Web 2.0 – a way of thinking Straightforward –(simple, uncomplicated) Functional –(usable, useful) Gregarious –(sociable, participatory) Open –(exposed, unguarded) Evolving –(emergent, growing)

Web 2.0 – a way of thinking P P P P P Distinctive Portfolio Promise Fulfilled Participatio n Personal Experience Part of the Web The BBC on the Web

Please… remember the users! Food for thought… makingthemostofcollaboration

Co-design is… … a trial-and-error style of working; … a collaboration.; … a developmental process; … outcome based. (Demos, 2008; )

Thanks Jason DaPonte Managing Editor BBC Mobile Platforms