Business Plan for My Company MyCompany Month 2001 Prepared by Name phone
Context Regulatory, market conditions, etc. Examples: Opportunities thus exist….
Purpose of Plan Identify opportunities provided …. Audience: potential investors and partners Contents: The Market The Business Opportunity & Product The Competition The People & The Numbers
The Market
Target Market This target market includes organizations that …. Segments
Market Drivers - Regulatory
Market Drivers - Business
Market Size - Segment 1
Market Size - Segment 2
Market Segment Size ($) Upper Bound Estimates Total Market Higher Segment 1 Revs = units x ave price = $total revs Total Market Higher Segment 2 Revs = units x ave price = $total revs *Assumes an average typical expenditure per product by segment
Target Customers Person 1 Person 2 Person 3
Customer Needs Define key needs
The Business Opportunity
Value Proposition: Application What it does Customer Who Product How
Elevator Pitch For X who need Y, Product A does Z. Unlike competitor(s) ABC which only provide D, Product A does E and provides the following benefits….
Revenue Model - 1 Software Licensing Model Revenues derive from: Describe how revenues are generated
Sample Sale Configuration fees - $500 License fees - $2000/seat x 3 seats = $5000 (with discount) Support and Maintenance per year = $1000/yr Customization fees = $4500 Revenue for client over 5 years = $15,000
Distribution Channels Direct (e.g., Web) Independent Agents Sub-licensing Joint Ventures OEM
The Product
Product Features Guides the user …. System does….
Technology - Status Has the technology been developed? Status?
Technology - Protections Legal Trade secret Copyrights Trademarks Patents Technical Proprietary technologies
Technology - Technical Specs What is distinctive? Platform Architecture Interface DB’s other
The Competition
CompetitionCompetition Major forms of competition Give examples by class
Competitive Advantages MyCompany vs. Competitor 1 Cost and differentiation advantage MyCompany vs. Competitor 2 Cost and differentiation advantage
Industry Structure Barriers to Entry Industry Concentration Buyers
The People
Management Team Management team Positions to be filled through internal(I) candidates or via outsourcing (O) Marketing and Sales (I) Accounting and Finance (I) Technology (I) General Management (O) HR (O)
Professional Network Legal Accouncting Technical
Advisory Board Will include following functional areas: Management Sales & Marketing Finance PR Technology HR
The Numbers
Projections Projections for are provided in the accompanying spreadsheet: Revenues Expenses Gross Profits
Summary
Recap Recap the needs of the market, the opportunity and revenues
Next Steps What happens next?
end… Contact Information My company info