HORIZON SCANNING The Investment Litmus Test Automobile Industries
An orderly method Here we use the SATERPLIDE acronym to prompt the scan for future events and their consequences. The segments are: Social (See Maslows’s Hierarchy of Human Needs) Approach (First response to an issue) Technology (Applying our innovation to reliable approaches) Economic (The benefits in productivity from technology) Resources (Human and Natural, required and consumed) Political (Ownership rights of tribes to resources) Legal (Administration of political resolutions) International (Resolution of international differences) Demographic (Population shift to better circumstances) Environment (Built by Humans and by Nature, our impact) 2
An orderly method Note that there is a series of cause-and- effect relationships going around the circle. This discovery technique ensures thorough scanning in our due diligence process. 3
SOCIAL Segment Maslow’s Hierarchy of Human Needs Creativity Respect Acceptance Comfort Survival If your life is at risk, you may compromise on the items above survival A roof over your head Observing local customs What do you know? Problem Solving 4
Human Need: Fast transport between home and workplace Traffic jams are everywhere 5
APPROACH Segment What to do if your human needs are being frustrated? NEEDAPPROACH SurvivalFlee, Fight, ComfortBuild, Adapt AcceptanceJoin, Communicate RespectLearn, Teach CreativityDesign, Invent Work from home 6
TECHNOLOGY Segment How to make a successful approach re-useable & reliable? The home office is now well equipped 7
ECONOMIC Segment How does the technology improve the quality of life? Working from home makes time available for other activities 8
RESOURCES Segment What are the human and natural resources required to sustain the economic activity? – Energy & Internet to start with 9
POLITICAL Segment Automobiles industry supply chains have political intersections between the suppliers of the various resources. (Tesla manufacturing shown below) 10
LEGAL Segment Automobiles require detailed regulation for their use. 11
INTERNATIONAL Segment How are differences between international systems resolved? 12
DEMOGRAPHIC Segment What is the impact of economic success of air travel on population mix and location? In the case of China, manufacturing activities of all kinds have resulted in migration towards the east coast. Automobiles are central to this. 13
ENVIRONMENT Segment What is the impact of economic success of automobiles on the natural and the built infrastructure? 14
15 Next steps: Identify the future event labels