Mobile Web Gaming Emerging Trends Vincent Obermeier President, co-founder TreSensa

Mobile Web Games are: Powered by mobile browsers rather than the native SDKs  This allows the content to break out of the app store silos Comparable in quality and performance to native apps  For most genres of popular mobile games Performant on Android 2.3+, IOS 5.1+, Kindle Fire, Windows8, some newer Blackberry devices 2D for now with web GL support on the horizon The biggest opportunity today for mainstream game studios and developers

Mobile Web Games are played: On mobile web media properties On mobile web game portals In social networks In native app stores In HTML5 app stores In carrier app stores In native apps Within Tweets Within chats on messenger apps Preloaded by OEM’s Everywhere a browser exists

Mobile Web Games are built: Using Javascript, the most common scripting language in the world With a growing list of game engines; TreSensa TGE, CoCos2d-x, Construct, ImpactJS, Phaser By forward thinking studios and developers who see the massive distribution opportunity With Flash animation exporter tools With one team supporting all platforms and devices

Who wants Mobile Web Games? Media properties Carriers Device manufacturers Operating systems Flash Game portals Social networks Messenger apps Brands/Agencies Web retailers

Why is this a huge opportunity? Ubiquitous distribution…seriously Frictionless payment…seriously Multiple monetization models Frictionless access FOR users (no downloads) Frictionless access TO users (no cost per user) Mobile landscape becoming more fragmented No more cross platform woes; mobile web IS the platform One code base, one dev team to reach every mobile user on every mobile device Discoverability and portability…games can be shared as links

Mobile Web Game Ecosystem An ecosystem is beginning to emerge to support: Content Development Distribution Monetization Optimization Companies jumping into the fray include: TreSensa Booster Media Softgames Kik Spil MarketJS Clay.io Appsfuel PlayPhone Mozilla

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