Penn State University, School of Business Administration 1/21/20161 MRKT 472-MARKETING RESEARCH Dr. Ugur Yucelt School of Business Administration Spring 2004 Room E308 TR:9:30-10:45 a.m...

Penn State University, School of Business Administration 1/21/20162 REQUIRED TEXT n Naresh K. Malhotra. BasicMarketing Research, Prentice-Hall, 2002.

Penn State University, School of Business Administration 1/21/20163 OPTIONAL TEXT n Jeremy J. Foster. Data Analysis: Using SPSS for Windows, 2001.

Penn State University, School of Business Administration 1/21/20164 SUPPLEMENTS n SPSS for Window Made Simple. n Discovering Statistics Using SPSS. n Constructing effective Questionnaires. n Writing Business Research Report. n Designing and Conducting Survey Research. n Survey Research Project Manual n Multivariate Data Analysis.

Penn State University, School of Business Administration 1/21/20165 COURSE DESCRIPTION n Collection, processing, analysis and interpretation of information. n Practical and theoretical applications. n Covers research process, questionnaire design, sampling, data collection, coding, research methodology, interpretation, report writing and presentation.

Penn State University, School of Business Administration 1/21/20166 PREREQUISITES n MRKT 370- Principles of Marketing

Penn State University, School of Business Administration 1/21/20167 COURSE OBJECTIVES n Introduce field of marketing research. n Develop problem analysis and decision making skills. n Increase familiarity with the biases and limitations of marketing data. n Show benefits of research models/techniques. n Develop experiences in applying research techniques to current marketing problems. n Through experiences, help to understand the usefulness/power of the computer.

Penn State University, School of Business Administration 1/21/20168 EXAMINATIONS n Two classroom examinations (Hour and fifteen minutes each). n Multiple choice questions. n Theory, applications, concepts and definitions. n Send , if you have any question. n Review chapters on weekly basis.

Penn State University, School of Business Administration 1/21/20169 ASSIGNMENTS n Exams. n Comprehensive group project. n Cases. n SPSS software

Penn State University, School of Business Administration 1/21/ SOME DETAILS ABOUT COURSE PROJECT n Opportunity to learn how to do marketing research. n A two/three-person group. n Selection of a group leader who is responsible about group’s functions. n Write 3 or 4 pages proposal not later than the 4 th week of this semester. n In lieu of final exam; therefore, presentations are required. n SPSS software must be used for data analysis

Penn State University, School of Business Administration 1/21/ POSIBBLE DUE DATES FOR YOUR PROJECT n Topic selection and proposal submission – Week IV. n Design questionnaire/approval – Week VII. n Collect data/data entry – Week IX, n Analysis of data – Week XI n Project completion – Week XIII. n Final reviews/presentations – Week XIV and XV. n Final report due –Week XV.

Penn State University, School of Business Administration 1/21/ CASE ASSIGNMENTS AND DISCUSSIONS n Short cases from the chapters. n Answer the questions at the end of each case. n Class discussion is required. n Written answers and class discussion are required from the three cases (see the syllabus).

Penn State University, School of Business Administration 1/21/ OTHER REQUIREMENTS n PEER REVIEW: Evaluate each other at the end of this semester.Evaluate each other at the end of this semester. n ATTENDANCE: Attendance is expected, and periodically check on weekly basis.Attendance is expected, and periodically check on weekly basis. n MAKE-UP EXAMS: Please inform me about a personal problem if you cannot take the test. No make-up otherwise.Please inform me about a personal problem if you cannot take the test. No make-up otherwise. n ACEDEMIC INTEGRITY: See the course syllabus for details.See the course syllabus for details. n STUDENTS WITH DISABILITIES: See the syllabus for details.See the syllabus for details.

Penn State University, School of Business Administration 1/21/ GRADING n Exam I……………………….25% n Exam II………………………25% n Project/presentations/ Peer review…………………35% Peer review…………………35% n Cases participation…………15%

Penn State University, School of Business Administration 1/21/ GRADING POLICY 94 AND UP…………..A ……………….A ……………….B ……………….B ……………….B ……………….C ……………….C ………………..D Below 60………………F

Penn State University, School of Business Administration 1/21/ TIME TABLE FOR COURSE PROJECT n Week 1-3 Topic selection n Week 4 Proposal due n Week 7 Questionnaire Design and approval n Week 9 Collect data and data entry n Week 11 Analysis of collected data n Week 13 Completion of project n Week 14 Final Reviews n Week 15 Presentations / Report Due

Penn State University, School of Business Administration 1/21/ OUTLINE OF THE COURSE* n Weeks 1-3 Chapters 1-3 n Week 4 Chapter Proposals Due n Week 5 Chapter 6-7 n Week 6 Chapter 8/ Exam I n Weeks 7-8 Chapters 9-11 Spring Break Spring Break March March 10-14

Penn State University, School of Business Administration 1/21/ OUTLINE (CONT.) n Week 9 Chapters n Week 10 Chapter 14 n Week 11 Chapter 15 n Week12 Chapter 16/Exam II n Week 13 Chapter n Week 14 Chapter 19 n Week 15 Presentations/Project Due *Tentative list, subject to change.