Technology Development 2012 Proposal/Schedule

Development Pipeline Website Development Software Development Training Tech Support Camera Development Marketing Development Timeline

Website Development New website / extension of current website. Integrators, representatives, and end users. Training, documentation, demonstration videos, firmware updates, software updates, detailed camera information (A&E specifications and CAD drawings). Integrator tools. Knowledge Base (searchable). Seamless integration between both websites. Desktop and mobile versions.

Website Development – Training What makes up the training? – Software – Including VMS partners – Cameras – Networking – Basic and Advanced All downloadable content. Monthly costs associated with training videos/documentation. This will offset costs of keeping up to date information and hosting costs. Offer both SD and HD content, and portable Quicktime videos (iPad and iPhone). Separate from the rest of the website since paid. With training offers unlimited Tier 3 tech support.

Website Development - Videos Demonstration Videos. – Software – Camera Not downloadable. No additional tech support benefits. YouTube style video arrangement. Different from training videos. – Basic technical support videos.

Website Development – Integrator Tools Microsoft Visio Icons (All Modes + Lenses) Calculators (Online and Offline) – Field of View – Bandwidth and Storage – Lens CAD Icons (Possible) Software w/ Printing (for camera layouts) Knowledge Videos (dWarp, benefits, etc.)

Software Development Server with WAN functionality. iPad, iPhone, and Android Applications. Remote Client. sentryCore updates (to compete with enterprise level VMS). Universal search software. Canned video. Layout Software.

Software Development - WAN Funnel all software through a single public address with ports breaking the video signals. Transcoding capability. iPad, iPhone, Android, and remote client applications. – Viewing functionality only (first generation). – dWarp integration. – Remote alert/notifications (second generation).

Software Development - sentryCore Jump to time. Competitor camera integration. – Generic integration. Import/export settings. Aspect ratio toggle. Motion detection gaps. 180 Degree dWarp. Utilize what we have. Original Layout

Software Development – Tools Universal Search Software – Can search both Absolutron and Dynacolor. – Batch settings. – Preview. Canned Video (First Generation) – Currently works. – Need mass implementation. – Second generation needed. Layout Software – All camera models. – Import maps. – Printable w/ reports.

Training Proposal 6 levels of training. 2 for each section. Certificate with each. Testing with each level to determine qualification. Hardware Training – Basic camera setup. – Advanced camera setup. Software Training – Basic software training. – Advanced software training. Network Training – Basic networking training. – Advanced networking training.

Training – Benefit Proposal MUST COMPLETE ALL 6 LEVELS. Unlimited tier 3 tech support. Price break potential. Priority support customers. Ability to train others. Access to training portion of website. Certificate. Cut down on support hours.

Tech Support Proposal Tech support breakdown: - Tier 1 - Tier 2 - Tier 3 (paid or trained individuals) No more unlimited tech support. Timeframes and scheduling need to implemented. Prioritization on customers and urgency of problem. Not just technical support but also product support.

Tech Support – Tiers Proposal Tier 1 – Basic camera search. – Basic software (i.e. - camera addition, software won’t start). – Basic networking (i.e. - setting IPs). Tier 2 – Advanced camera settings (i.e. – multicast). – Advanced software (i.e. – won’t install properly). Tier 3 – Advanced network troubleshooting (i.e. – camera’s can’t be found, network setup). – Advanced camera troubleshooting (i.e. – camera setup, ftp and setup). – Advanced software (i.e. – database issues, immediate software patches, camera integration priority).

Camera Development New mini-dome development. – CAD. Additional features. – Preset day and night settings. – In camera dWarp. – Multiple view output (Cameo). – Write to NAS. DynaColor phase out. Product transition. Possible product announcement at ISC West w/ product at ASIS.

Marketing – Proposal/Ideas Brand recognition. More e-advertising. blasts. Informative brochures. Stunts (first 360 camera in space). – Huge press, if beer can do it we can do it. – Viral = success Public relations.

Development Timeline Website – Basic – Q1 – Advanced – Q1/Q2 Software – Remote – Q2 (ISC West Delivery) – Tools – Q2/Q3 – sentyCore – Q2/Q3/Q4 Training – Videos – Q1/Q2 – Documentation – Q2/Q3 – Implementation – Q2/Q3 Camera – Mini-dome CAD – Q1 – Additional features – Q1/Q2 – Prototype – Q4 (possible?)