Orange County Arts & Cultural Affairs Cultural Tourism Funding Presentation to the Board of County Commissioners October 20, 2015

Arts & Cultural Affairs Advisory Council Mission: To elevate the status of Central Florida’s arts and culture to that befitting a world-class community.

August 2001 BCC resolution * TDT Investment in Arts and Culture * Office of Arts & Cultural Affairs * Advisory Council Advise on funding from TDT and non-TDT sources.

Florida Statutes Chapter (5)a Authorized Uses of TDT Revenue Cultural Tourism Section 1: To... operate, or promote... auditoriums, or museums Section 2: To promote and advertise tourism Cultural Facilities Section 1: To acquire, construct, extend, enlarge, remodel, repair, improve, [or] maintain... auditoriums, or museums.

Arts & Cultural Affairs Advisory Council Evelyn Martinez, Chair Bongos Café Comm. Ted Edwards Orange County BCC Melvin Rogers University of Central Florida Hal Kantor, Vice-Chair Lowndes, Drosdick, Doster, Kantor & Reed Becky Roper Roper Family Foundation Edgar Lopez Harris, Harris, Bauerle, Ziegler, Lopez Tiffany Sanders JHT, Inc. Patrick Noze Professional Artist and Arts Advocate Dr. Rick Schell University of Central Florida Jennifer Quigley WBQ Design & Engineering Sara Segal Community Volunteer Rick Richbourg Adelphi Agency Beverly Winesburgh Product Marketing Group

Overview of Evaluation Identity (25 pts.) Identity (25 pts.) Innovation & Uniqueness Innovation & Uniqueness Attention/Standing Attention/Standing Quality (25 pts.) Quality (25 pts.) Artistic Excellence Artistic Excellence Feedback/Critical Acclaim Feedback/Critical Acclaim Tourism (30 pts.) Tourism (30 pts.) Marketing & Public Relations Marketing & Public Relations Projected Total and Tourist Attendance Projected Total and Tourist Attendance Implementation (20 pts.) Outreach & Diversity Operational Readiness Financial Readiness Financial Match

Marketing & Public Relations TOURISM 20 (multiplier = 4) 5Excellent Exceptional marketing and P.R. plan that will attract regional, national and international attention to the event. Fully participating in OrlandoAtPlay.com, Nonprofit Search, as well as Visit Orlando and other resources and cross-promoting with other organizations. 4 Above Average Strong marketing and P.R. plan that attracts attention outside of the state. Participates in some of the collaborative community resources and cross-promotes. 3Average Adequate marketing and P.R. plan for attracting attention from outside the four-County area. Participates in the community collaborative resource programs. 2 Below Average Marketing and P.R. plan is not sufficient to attract attention outside the area. 1PoorInadequate marketing and P.R. plan to speak of.

Projected Total / Tourist Attendance TOURISM 5 (multiplier = 1) 5Excellent Total attendance of minimum of: more than 30K (large request), more than 20K (medium) more than 10K (small) Basis for projection is clearly explained: well supported by marketing plan and past accomplishments. With minimum of: 5K (large request), 3,333 (medium) or 1,667 (small) Of total attendance are tourists. 4 Above Average Attendance minimum of: more than 20K (large request), more than 10K (medium) more than 5K (small)Basis for projection is clearly explained; supported by marketing plan. With minimum of: 3,333 (large request), 1,667(medium) or 833(small) Of total attendance are tourists. 3Average Attendance minimim of: more than 10K (large request), more than 5K (medium) more than 2.5K (small) Basis for projection given; supported by marketing plan. With minimum of: 1,667 (large request), 833 (medium) or 416 (small) Of total attendance are tourists. 2 Below Average Attendance minimum of: more than 2K (large request), more than 1K (medium, more than 500 (small) Basis for projection given; not well supported. With minimum of: 300 (large request), 150 (medium) or 75 (small) Of total attendance are tourists. 1Poor Attendance of: 2K or less (large request), 1K or less (medium) 500 or less (small) Weak basis for projection. With less than: 300 (large request), 150 (medium) 75 (small) Being tourists.

Orange County Cultural Community 191 Arts & Cultural nonprofits in OC. 65 have profiles on NonProfit Search. 60 have applied for CT Funding to date. 47 received funding. We have lost 11 of those that were funded. 191 Arts & Cultural nonprofits in OC. 65 have profiles on NonProfit Search. 60 have applied for CT Funding to date. 47 received funding. We have lost 11 of those that were funded. 50 organizations have attended required funding workshops in recent years. 50 organizations have attended required funding workshops in recent years. This year, United Arts funded 42 organizations and 7 artists in Orange County. This year, United Arts funded 42 organizations and 7 artists in Orange County.

Cultural Tourism Summary FY16 26 organizations requested funding 26 organizations requested funding Total project budgets are $12.3 Million Total project budgets are $12.3 Million 224,409 tourists anticipated 224,409 tourists anticipated TDT investment $2,173,703 TDT investment $2,173,703

Recommending 26 organizations Recommending 26 organizations 9 Exhibitions, 7 Festivals, 10 Performances/ Seasons 9 Exhibitions, 7 Festivals, 10 Performances/ Seasons One new recipient: Creative City Project, Inc. One new recipient: Creative City Project, Inc.

Recommendation Recommendation Organization Orange County Funding Approvals $150,000 Bach Festival Society of Winter Park$100,000 Enzian $150,000 Orlando Fringe$90,000 $150,000 Orlando Repertory Theatre $150,000 Orlando Science Center $150,000 $150,000 Subtotal$1,240,000 Art & History Museum - Maitland$71,703 $75,000 Crealdé School of Art$75,000 $75,000 Mennello Museum of American Art (Friends Of), The $68,000 Orlando Ballet$75,000 Subtotal$589,703 Association to Preserve the Eatonville Community Orlando Museum of Art Orlando Philharmonic Orchestra Orlando Shakespeare Theater Central Florida Ballet Downtown Arts District Garden Theatre Mad Cow Theatre

Recommendation (cont’d) Organization Orange County Funding Requests Albin Polasek Museum & Sculpture Gardens$40,000 $24,000 Creative City Project, Inc.$40,000 Global Peace Film Festival $40,000 $40,000 Orlando Community Arts $40,000 Winter Garden Heritage Foundation$40,000 $40,000 Subtotal$344,000 Total Requested Funding:$2,173,703 Asian Cultural Association of Central Florida Leu Gardens, Friends of Holocaust Memorial Resource and Education Center of Florida Winter Park Playhouse, The

Projections Attendance: 994,020 (23% from out of town) Attendance: 994,020 (23% from out of town) Increased awareness of Orlando as a cultural destination (national press) Increased awareness of Orlando as a cultural destination (national press) Spending: $42.4 million Spending: $42.4 million Return on Investment: $19:$1 Return on Investment: $19:$1

Request Action: Approval of the Arts and Cultural Affairs Advisory Council’s funding recommendations for the Cultural Tourism program for FY