october 15, 2003 ITALIAN ICT MARKET OVERVIEW

october 15, 2003 ITALIAN ICT MARKET undersized in a european context Italy’s share = 9,2% vs. Germany’s sh. = 21,3% U.K.’s sh. = 17% France’s sh. = 14,7% 2002 data

october 15, 2003 ITALIAN ICT MARKET negative growth trend in 2002 ( - 0,5%)  Impact of economic downturn  Low level of investment by small / medium size companies

october 15, 2003 ITALIAN ICT MARKET performance of ICT market variable across the different components  Weak growth of TLC market  Sharp fall in IT market  Slowdown in the growth of software and services, key drivers of IT market

october 15, 2003 ITALIAN ICT MARKET as a whole, poor Italy’s innovation performance  still relatively low Internet penetration (especially in households and schools)  slow spread of e commerce and e business  lack of basic IT training Recent appointment of Ministry of innovation should improve global performance

october 15, 2003 ITALIAN ICT MARKET  lack of basic IT training  50% of working population use computer at work ( 63% basic ICT users)  18% have ever had basic training  falling trends in training market

october 15, 2003 ITALIAN ICT MARKET “The cost of ignorance in the information society”  Survey implemented by AICA and SDA Bocconi University to quantitatively assess the cost of computer ignorance  The study discovered that lack of IT literacy is costing the country’s economy roughly Euro 15 billions annualy  It was proved that basic IT preparation ( ECDL like) can significantly help slash this cost