BUSINESS ETHICS AND SOCIAL RESPONSIBILITY CHAPTER 2.

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Presentation transcript:

BUSINESS ETHICS AND SOCIAL RESPONSIBILITY CHAPTER 2

Pyramid of social responsibility Economic

Real versus Fake Source:

Martha Stewart

Pyramid of social responsibility Economic Legal

Colgate’s Darlie Toothpaste

Source: The Forum, Wednesday, September 22, 1999, C4. Sear’s “The Villain”

Target’s new line “88”

Pyramid of social responsibility Economic Legal Ethical

Language of ethical dilemmas “Everyone does it.” “If we don’t, someone else will.” “That’s the way it has always been done.” “We’ll wait until the lawyers tell us it is wrong.”

Tests for solving ethical problems Moral Rights Rule Utilitarian Rule Golden Rule

Pyramid of social responsibility Economic Legal Ethical Social Responsibility

Socially Responsible Business

WORLD CHILDREN'S DAY™ AT MCDONALD'S™ RAISES MORE THAN $15 MILLION FOR CHILDREN IN NEED McDonald’s Socially Responsible Behavior

Social Responsibility- Green Marketing

Social Responsibility

Benetton: Calling attention to social issues

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