Telling Your Story and Getting Results Virginia Governor’s Housing Conference November 19, 2015

Audience Question What is your Story?

Mission Statement Story = Mission

Audience Question

No Two Entities Are Alike! People as a competitive advantage Ethics What’s right for customers Diversity and inclusion Leadership Deliver together Act responsibly Realize the power of our people Trust the team

Find Your Story  Step 1: What Do You Do?  Define your brand and messaging  Step 2: How Do You Do it?  What is unique about your work from other organizations/companies  Step 3: Who Do You Serve?  Identify your audience(s)

Find Your Story  Step 4: How Do You Reach Them?  Tactics to consider  Communications channels  Step 5: Who Is Talking About You?  Be relatable and responsive

Case Study: Housing Virginia  2015 Communications Campaign  Planning timeline  Align with mission  Consider frequency and audience  Evergreen issues/news triggers

Case Study: Housing Virginia

 Three Takeaways  Define goals and audience  Get organized and plan  Leverage multiple platforms

Case Study: HHHunt Mission: To improve the world and how people live by creating meaningful experiences and places of great distinction.

Case Study: HHHunt  #HowYouLive Campaign  Testimonials  Social media  Public relations  Internal communications

Case Study: HHHunt  Three Takeaways  Capture the philosophy  Identify the best platforms  Consistency

Thank You! Andrew K. Ryan, APR Mike C. Gray, APR