Irfan Aker – Governor of the World Water Council COMMUNICATIONS Key to a successful World Water Forum World Water Forum

CONTEXT 34% of organizations feel that their communications strategy was connected to business outcomes Communications budgets are expected to increase in billion people use social network Multimedia news releases get 77 % more uptake Sources: Brian Solis, Carat, PR Newswire

WORLD WATER FORUM FROM 1 ST TO 7 TH EDITION

LESSONS LEARNT AND NEXT STEPS Early start Strategy and overall budget Definitions of outsourcing needs and allocated budgets Think ‘communications’ for all target audiences Define and follow through all three processes: before, during and after Team building and regular contact Clear decision making process

THANK YOU. “We are drowning in information but starved for knowledge” John Naisbitt